Customer Analytics (5 ECTS)

Location and time

20.3.2025 - 22.5.2025. Online lectures Thu 20.3.2025, Thu 10.4.2025, Thu 8.5.2025. Online lectures are not mandatory but recommended. The lectures are scheduled at the beginning of the course, and other tasks of the course are performed on the basis of the information used in them.

Materials

Lecture and self-study material. Other materials indicated by the teacher.

Employer connections

It is possible to complete the course assignment, for example, at your own workplace or in your own company.

Exam schedules

Exam after the last lectures and exercises. Two re-examinations at separately announced times.

International connections

Studying takes place online. Course material, information, return of assignments and exam in Moodle.

Completion alternatives

The course is completed only according to the presented model

Evaluation methods and criteria

Exercise pass/fail Exam

Student workload

The course is 5 cr = 135 hours. Contact teaching 12 hours Independent study 50 hours Exercise 50 hours Exam preparation 21 hours Exam 2 hours

Content scheduling

Internal and external sources of information related to the customer experience Combining internal and external customer information from a business perspective Calculation of business key figures formed from customer data Customer data as part of Customer Relationship Management Practices

Failed (0)

A rejected grade is given when the student has not achieved the learning objectives of the course. The student does not understand the aspects of customer analytics and is not able to show any learning outcomes related to the topic in the exam and assignments.

Assessment criteria, satisfactory (1-2)

The student is able to name the company's external and internal information sources The student knows why external and internal data sources are combined The student is able to name some key figures of customer analytics The student knows what role customer information plays in the customer relationship management process

Assessment criteria, good (3-4)

The student is able to identify and find the company's external and internal information sources The student is able to combine external and internal data sources The student is able to calculate the key figures of customer analytics The student knows how to use customer data in the customer relationship management process

Assessment criteria, excellent (5)

The student is able to identify and find key external and internal sources of information for the company's strategy The student is able to combine external and internal information sources, creating strategically interesting new information The student is able to calculate the most important customer analytics indicators for the company's strategy and modify them as needed The student knows how to plan and implement a customer data-oriented customer management process

Teaching methods

The course has online lectures and self-study material. Students will do an assignment and exam related to the topics of the course.

Evaluation scale

1-5