Customer Analytics (5 ECTS)
Code: C-10126-YL00CN96-3004
General information
- Enrollment
- 20.11.2024 - 10.01.2025
- Registration for the implementation has ended.
- Timing
- 20.03.2025 - 22.05.2025
- Implementation has ended.
- Number of ECTS credits allocated
- 5 ECTS
- Institution
- LAB University of Applied Sciences, Verkkokampus
- Teaching languages
- Finnish
- Seats
- 0 - 10
- Course
- C-10126-YL00CN96
Learning outcomes
The student - is able to identify the most important internal and external sources of information for the customer experience. - is able to combine customer information from internal and external data sources. - is able to form business performance indicators and metrics from customer data
Prerequisites
Suositeltavaa on, että opiskelijalla on aiemmin suoritettu korkeakoulututkinto.
Teaching methods
The course has online lectures and self-study material. Students will do an assignment and exam related to the topics of the course.
Location and time
20.3.2025 - 22.5.2025. Online lectures Thu 20.3.2025, Thu 10.4.2025, Thu 8.5.2025. Online lectures are not mandatory but recommended. The lectures are scheduled at the beginning of the course, and other tasks of the course are performed on the basis of the information used in them.
Learning materials and recommended literature
Lecture and self-study material. Other materials indicated by the teacher.
Alternative completion methods of implementation
The course is completed only according to the presented model
Internship and working life connections
It is possible to complete the course assignment, for example, at your own workplace or in your own company.
Exam dates and retake possibilities
Exam after the last lectures and exercises. Two re-examinations at separately announced times.
International connections
Studying takes place online. Course material, information, return of assignments and exam in Moodle.
Student workload
The course is 5 cr = 135 hours. Contact teaching 12 hours Independent study 50 hours Exercise 50 hours Exam preparation 21 hours Exam 2 hours
Content scheduling
Internal and external sources of information related to the customer experience Combining internal and external customer information from a business perspective Calculation of business key figures formed from customer data Customer data as part of Customer Relationship Management Practices
Assessment methods and criteria
Exercise pass/fail Exam
Evaluation scale
1-5