Communication, Marketing and Image Management (3 ECTS)
Code: C-02469-HM10025-3004
General information
- Enrollment
- 12.08.2024 - 22.09.2024
- Registration for the implementation has ended.
- Timing
- 23.09.2024 - 06.12.2024
- Implementation has ended.
- Number of ECTS credits allocated
- 3 ECTS
- Institution
- Karelia University of Applied Sciences, Tikkarinne-kampus Tikkarinne 9 (TIK)
- Teaching languages
- Finnish
- Seats
- 0 - 15
- Course
- C-02469-HM10025
Learning outcomes
In this course you will get information about effective internal and external communication of the event. With the help of examples, you will become familiar with the practical implementations of communication and marketing and understand the importance of image and image management for an event. During the course you will learn how to draw up a communication and marketing communication plan to support the implementation of the event.
Content
Starting points: Purpose, strategy, values, goals and target groups Internal communications Communication plan Core messages, communication responsibilities, communication channels, implementation External communication Marketing communication plan 7P (product, price, place, promotion, people and customers, processes and physical environment Event communication: goal, customer promise, marketing channels, (sales channels), marketing timing (teasers, sign-up / ticket sales, marketing communication during the event and after-sales), experientiality (relevance, storytelling, memories vs. pricing / coverage), tracking, analysis Information Image management Image, its creation and management Reputation and reputational risk
Teaching methods
Tällä opintojaksolla saat tietoa tapahtuman sisäisestä ja ulkoisesta viestinnästä. Perehdyt esimerkin avulla tapahtuman viestinnän ja markkinoinnin toteutuksiin ja ymmärrät imagon ja imagonhallinnan merkityksen tapahtumalle. Opintojaksolla perehdyt digitaaliseen lähdeaineistoon ja opetustallenteisiin, joka käsittelevät viestintää, markkinointiviestintää ja imagoa. Osaamisnäyttönä laadit tehtävänannonmukaiset markkinointiviestintäsuunnitelman sekä oivalluspäiväkirjan.
Location and time
Opintojakso toteutetaan kokonaisuudessaan verkko-opintoina.
Learning materials and recommended literature
Ilmoitetaan Moodlessa
Student workload
Oppimateriaaleihin ja kirjallisuuteen tutustuminen 43 h, oppimistehtävien laatiminen 38 h
Evaluation scale
Approved/Rejected