Marketing (5 cr)
Code: KM00FQ56-3001
General information
- Enrollment
-
05.05.2025 - 21.08.2025
Registration for implementation has not started yet.
- Timing
-
26.08.2025 - 07.10.2025
The implementation has not yet started.
- Number of ECTS credits allocated
- 5 cr
- Mode of delivery
- On-campus
- Unit
- School of Media, Desigh and Conservation
- Campus
- Hämeentie 135 D
- Teaching languages
- Finnish
- Seats
- 0 - 20
- Degree programmes
- Design
- Teachers
- Tytti Huhtaniska
- Teacher in charge
- Tytti Huhtaniska
- Groups
-
KXE24S1GSVisual Communication Design
- Course
- KM00FQ56
Implementation has 13 reservations. Total duration of reservations is 83 h 0 min.
| Time | Topic | Location |
|---|---|---|
|
Tue 26.08.2025 time 09:00 - 16:00 (7 h 0 min) |
Markkinointi KM00FQ56-3001 |
AR342
Oppimistila Konsepti
|
|
Wed 27.08.2025 time 09:00 - 16:00 (7 h 0 min) |
Markkinointi KM00FQ56-3001 |
AR342
Oppimistila Konsepti
|
|
Tue 02.09.2025 time 09:00 - 16:00 (7 h 0 min) |
Markkinointi KM00FQ56-3001 |
AR342
Oppimistila Konsepti
|
|
Wed 03.09.2025 time 09:00 - 16:00 (7 h 0 min) |
Markkinointi KM00FQ56-3001 |
AR342
Oppimistila Konsepti
|
|
Tue 09.09.2025 time 09:00 - 16:00 (7 h 0 min) |
Markkinointi KM00FQ56-3001 |
AR342
Oppimistila Konsepti
|
|
Wed 10.09.2025 time 09:00 - 16:00 (7 h 0 min) |
Markkinointi KM00FQ56-3001 |
AR342
Oppimistila Konsepti
|
|
Tue 16.09.2025 time 09:00 - 12:00 (3 h 0 min) |
Markkinointi KM00FQ56-3001 - huom. tila! |
AR341
Oppimistila Montaasi
|
|
Tue 16.09.2025 time 13:00 - 16:00 (3 h 0 min) |
ITSENÄINEN / Markkinointi KM00FQ56-3001 |
|
|
Wed 17.09.2025 time 09:00 - 16:00 (7 h 0 min) |
Markkinointi KM00FQ56-3001 |
AR342
Oppimistila Konsepti
|
|
Tue 23.09.2025 time 09:00 - 16:00 (7 h 0 min) |
Markkinointi KM00FQ56-3001 |
AR342
Oppimistila Konsepti
|
|
Wed 24.09.2025 time 09:00 - 16:00 (7 h 0 min) |
Markkinointi KM00FQ56-3001 |
AR342
Oppimistila Konsepti
|
|
Tue 30.09.2025 time 09:00 - 16:00 (7 h 0 min) |
Markkinointi KM00FQ56-3001 |
AR342
Oppimistila Konsepti
|
|
Tue 07.10.2025 time 09:00 - 16:00 (7 h 0 min) |
Markkinointi KM00FQ56-3001 |
AR342
Oppimistila Konsepti
|
Objective
The student
• masters the key concepts and elements of marketing communications and target group thinking
• understands the interactive relationship between sales and marketing
• can apply the professional, ethical and sustainable development principles of the industry from the perspective of marketing.
Content
• Elements of marketing and marketing communications
• Target group thinking
• Recognising the needs of the customer
• Building and maintenance of customer relationships
• Customer communication
• Sustainable development
Evaluation scale
0-5
Assessment criteria, satisfactory (1)
The student
• understands the relationship between sales and marketing
• knows the different aspects of marketing and is able to use the key concepts of marketing and marketing communication
• is able to take the target group into account.
Assessment criteria, good (3)
The student
• understands the relationship between sales and marketing
• knows the different aspects of marketing and is able to use the concepts of marketing and marketing communication
• is able to take into account the operating environment and target group
• is able to apply the professional and ethical principles of the field from the marketing point of view
• is able to search, analyse and produce information
• is able to take into account the principles of sustainable development.
Assessment criteria, excellent (5)
The student
• has an in-depth understanding of the relationship between sales and marketing
• knows the different aspects of marketing and is able to use the concepts of marketing and marketing communications fluently
• is able to take into account the operating environment and target group
• is able to apply the professional and ethical principles of the field from the marketing point of view
• is able to search, analyse and produce information and make development proposals
• is able to take into account the principles of sustainable development.
Assessment criteria, approved/failed
The student
• understands the relationship between sales and marketing
• knows the different aspects of marketing and is able to use the key concepts of marketing and marketing communication
• is able to take the target group into account.
Objective
The student
• masters the key concepts and elements of marketing communications and target group thinking
• understands the interactive relationship between sales and marketing
• can apply the professional, ethical and sustainable development principles of the industry from the perspective of marketing.
Content
• Elements of marketing and marketing communications
• Target group thinking
• Recognising the needs of the customer
• Building and maintenance of customer relationships
• Customer communication
• Sustainable development