Marketing (5 ECTS)

Learning outcomes

The student
• masters the key concepts and elements of marketing communications and target group thinking
• understands the interactive relationship between sales and marketing
• can apply the professional, ethical and sustainable development principles of the industry from the perspective of marketing.

Content

• Elements of marketing and marketing communications
• Target group thinking
• Recognising the needs of the customer
• Building and maintenance of customer relationships
• Customer communication
• Sustainable development

Teaching methods

Kontaktiopetus
Yhteistoiminnallinen oppiminen
Harjoitustehtävät

Learning materials and recommended literature

Rope, T. 2005. Suuri markkinointikirja. Talentum.

Alternative completion methods of implementation

-

Internship and working life connections

-

Exam dates and retake possibilities

-

International connections

-

Student workload

1op = 27h
2op kontaktiopetus
1op markkinoinnin analyysi
2op markkinointisuunnitelma

Further information for students

100% läsnäolo, max 20% voi suorittaa korvaavilla tehtävillä.

TEKOÄLY:
Jaksolla voi käyttää tekoälyä markkinointisuunnitelman tekemisen apuna, mutta se ei saa korvata omaa ajattelua, lähteiden etsimistä ja kirjoittamista. Kokonaisia tekstejä ei saa teettää tekoälyllä. Tutustu Metropolian tekoälyohjeisiin ja toimi niiden mukaan. Olet itse vastuussa ohjeiden noudattamisesta.

Assessment methods and criteria

Ajoissa hyväksytysti palautetut harjoitustehtävät
Oppimisen arviointi
Vertaisarviointi

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

The student
• understands the relationship between sales and marketing
• knows the different aspects of marketing and is able to use the key concepts of marketing and marketing communication
• is able to take the target group into account.

Assessment criteria, good (3)

The student
• understands the relationship between sales and marketing
• knows the different aspects of marketing and is able to use the concepts of marketing and marketing communication
• is able to take into account the operating environment and target group
• is able to apply the professional and ethical principles of the field from the marketing point of view
• is able to search, analyse and produce information
• is able to take into account the principles of sustainable development.

Assessment criteria, excellent (5)

The student
• has an in-depth understanding of the relationship between sales and marketing
• knows the different aspects of marketing and is able to use the concepts of marketing and marketing communications fluently
• is able to take into account the operating environment and target group
• is able to apply the professional and ethical principles of the field from the marketing point of view
• is able to search, analyse and produce information and make development proposals
• is able to take into account the principles of sustainable development.

Assessment criteria, approved/failed

The student
• understands the relationship between sales and marketing
• knows the different aspects of marketing and is able to use the key concepts of marketing and marketing communication
• is able to take the target group into account.