Content and Production 3: Conceptualization (5 ECTS)

Objective

Students know how to design target group oriented audiovisual projects. They know the principles of concept development and formats. They know the importance of different distribution platforms in the media field.
They know the role of directing in different genres. They recognise impacts of media projects on the environment and society.

Content

- basics of conceptualisation and formats.
- target group analysis and distribution platforms.
- the role of directing in different genres.
- the product development process in audiovisual productions
- ethical and environmental

Location and time

27.10-12.11.2025 Media and film departments teaching facilities, Arabia campus

Materials

Handout course material (PDF and Moodle)

Teaching methods

Contact teaching
Lecture
Assignments
Project ( ourse assignment)
Reading
Workshop
Independent

Student workload

Contact teaching: 71 hours
Project, group work (course assignment): 16 hours
Assignments (Moodle): 16 hours
Independent study: 20 hours
Readings: 6 hours
Handouts and lecture material: 6 hours
Workload in total: 130 hours

Content scheduling

Content periodicity instructions here.

Further information

Further information for students instructions here.

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

The student has an acceptable attendance level at the course and completes the assignments satisfactorily. The student knows the basic principles of target group based design, concept development and formats. They know characteristics of distribution platforms and recognise impacts of media projects on the environment and society. They recognise the role of directing in different genres.

Assessment criteria, good (3)

The student participates actively in the classroom and performs assignments well. The student knows the principles of target audience planning, concept development and formats. They know specific features of different distribution platforms and impacts of media projects on the environment and society. They know the role of directing in different genres.

Assessment criteria, excellent (5)

The student participates actively in class and completes assignments with distinction. The student knows the principles of target group based design and concept development, and the principles of formats. They understand the specific features of different distribution platforms and impacts of media projects on the environment and society. The student understands the role of directing in different genres.

Assessment criteria, approved/failed

The student has an acceptable attendance level at the course and completes the assignments satisfactorily. The student knows the basic principles of target group based design, concept development and formats. They know characteristics of distribution platforms and recognise impacts of media projects on the environment and society. They recognise the role of directing in different genres.

Assessment methods and criteria

Continuous assessment 30% of evaluation mark
Attendance 40% of evaluation mark
Learning assignment Moodle 15% of evaluation mark
Learning assignment Course assignment 15% of evaluation mark