Content and Production 3: Conceptualization (5 cr)
Code: KM00FR10-3001
General information
- Enrollment
-
05.05.2025 - 30.08.2025
Registration for implementation has not started yet.
- Timing
-
01.08.2025 - 31.12.2025
The implementation has not yet started.
- Number of ECTS credits allocated
- 5 cr
- Virtual portion
- 1 cr
- Mode of delivery
- On-campus and online
- Unit
- School of Media, Desigh and Conservation
- Campus
- Hämeentie 135 D
- Teaching languages
- Finnish
- Seats
- 10 - 25
- Degree programmes
- Media and Film
Objective
Students know how to design target group oriented audiovisual projects. They know the principles of concept development and formats. They know the importance of different distribution platforms in the media field.
They know the role of directing in different genres. They recognise impacts of media projects on the environment and society.
Content
- basics of conceptualisation and formats.
- target group analysis and distribution platforms.
- the role of directing in different genres.
- the product development process in audiovisual productions
- ethical and environmental
Location and time
27.10-12.11.2025 Media and film departments teaching facilities, Arabia campus
Materials
Handout course material (PDF and Moodle)
Teaching methods
Contact teaching
Lectures
Assignments
Project ( ourse assignment)
Reading
Workshop
Independent
Employer connections
Internship and working life connections instructions here.
Exam schedules
Exam schedule instructions here.
International connections
International connections instructions here.
Completion alternatives
Alternative methods of completion instructions here.
Student workload
Contact teaching: 71 hours
Project, group work (course assignment): 16 hours
Assignments (Moodle): 16 hours
Independent study: 20 hours
Readings: 6 hours
Handouts and lecture material: 6 hours
Workload in total: 130 hours
Content scheduling
Content periodicity instructions here.
Further information
Further information for students instructions here.
Evaluation scale
0-5
Assessment criteria, satisfactory (1)
The student has an acceptable attendance level at the course and completes the assignments satisfactorily. The student knows the basic principles of target group based design, concept development and formats. They know characteristics of distribution platforms and recognise impacts of media projects on the environment and society. They recognise the role of directing in different genres.
Assessment criteria, good (3)
The student participates actively in the classroom and performs assignments well. The student knows the principles of target audience planning, concept development and formats. They know specific features of different distribution platforms and impacts of media projects on the environment and society. They know the role of directing in different genres.
Assessment criteria, excellent (5)
The student participates actively in class and completes assignments with distinction. The student knows the principles of target group based design and concept development, and the principles of formats. They understand the specific features of different distribution platforms and impacts of media projects on the environment and society. The student understands the role of directing in different genres.
Assessment criteria, approved/failed
The student has an acceptable attendance level at the course and completes the assignments satisfactorily. The student knows the basic principles of target group based design, concept development and formats. They know characteristics of distribution platforms and recognise impacts of media projects on the environment and society. They recognise the role of directing in different genres.
Assessment methods and criteria
Continuous assessment 30% of evaluation mark
Attendance 40% of evaluation mark
Learning assignment Moodle 15% of evaluation mark
Learning assignment Course assignment 15% of evaluation mark