Content and Production 3: ConceptualizationLaajuus (5 cr)

Objective

Students know how to design target group oriented audiovisual projects. They know the principles of concept development and formats. They know the importance of different distribution platforms in the media field.
They know the role of directing in different genres. They recognise impacts of media projects on the environment and society.

Content

- basics of conceptualisation and formats.
- target group analysis and distribution platforms.
- the role of directing in different genres.
- the product development process in audiovisual productions
- ethical and environmental

Assessment criteria, satisfactory (1)

The student has an acceptable attendance level at the course and completes the assignments satisfactorily. The student knows the basic principles of target group based design, concept development and formats. They know characteristics of distribution platforms and recognise impacts of media projects on the environment and society. They recognise the role of directing in different genres.

Assessment criteria, good (3)

The student participates actively in the classroom and performs assignments well. The student knows the principles of target audience planning, concept development and formats. They know specific features of different distribution platforms and impacts of media projects on the environment and society. They know the role of directing in different genres.

Assessment criteria, excellent (5)

The student participates actively in class and completes assignments with distinction. The student knows the principles of target group based design and concept development, and the principles of formats. They understand the specific features of different distribution platforms and impacts of media projects on the environment and society. The student understands the role of directing in different genres.

Assessment criteria, approved/failed

The student has an acceptable attendance level at the course and completes the assignments satisfactorily. The student knows the basic principles of target group based design, concept development and formats. They know characteristics of distribution platforms and recognise impacts of media projects on the environment and society. They recognise the role of directing in different genres.