Integrated Marketing Communications (5 cr)
Code: KU00EI38-3003
General information
Enrollment
27.11.2023 - 17.12.2023
Timing
01.01.2024 - 17.03.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
School of Cultural Services and Music
Campus
Hämeentie 135
Teaching languages
- Finnish
Degree programmes
- Cultural Management
Teachers
- Elina Leppälä
- Tytti Huhtaniska
Teacher in charge
Leena Björkqvist
Groups
-
KXB22S1Kulttuurituotannon tutkinto-ohjelma päivä
Objective
On completion of the course the student can
- define the methods of integrated marketing communications
- utilize business industry collaboration in the work of the cultural manager
- use storytelling as a marketing tool
- utilize the business potential of event marketing
- utilize PR, promotion and content marketing as marketing methods
- evaluate the results of integrated marketing communications
- consider ethical guidelines, rules and agreements in their professional activities
Content
- Concepts of integrated marketing communications
- Business cooperation opportunities and good practices
- Event marketing
- PR and promotion
- Content marketing
Materials
Chaffey, Dave, Ellis-Chadwick, Fiona. Digital Marketing, strategy, implementation and practice. Pearsson. 2012.
Isohookana: Yrityksen markkinointiviestintä. WSOY 2007
Rauhala, M. & Vikström, T. 2014. Storytellinig työkaluna. Alma Talent
Vierula, Markku. 2014. Suuri integraatiokirja. Alma Talent
Teaching methods
Lectures
Learning assignment
Student workload
1 ects Essay
2 ects Lectures
2ects Workshops
Evaluation scale
0-5
Assessment criteria, satisfactory (1)
The student is able to describe elements of integrated marketing communications and combine different marketing communication methods. They identify good practices in industry collaboration and understand the basics of content marketing. The student recognizes the ethical principles of marketing and is able to apply them to marketing and communication activities.
Assessment criteria, good (3)
The student is able to describe elements of integrated marketing communications and combine different methods of marketing communications in a comprehensive way. They recognize good practices in industry collaboration and are able to use content marketing as part of their marketing repertoire. The student recognizes the ethical principles of marketing and is able to apply them to marketing and communication activities. The student is able to evaluate the results of integrated marketing communications.
Assessment criteria, excellent (5)
The student is able to describe the elements of integrated marketing communications and combine the methods of marketing communications into a coherent whole. They recognize good practices in industry collaboration and are able to use content marketing as part of their marketing repertoire. The student recognizes the ethical principles of marketing and is able to apply them to marketing and communication activities. The student is able to evaluate, interpret and develop the results of integrated marketing communications.
Assessment criteria, approved/failed
The student is able to describe elements of integrated marketing communications and combine different marketing communication methods. They identify good practices in industry collaboration and understand the basics of content marketing. The student recognizes the ethical principles of marketing and is able to apply them to marketing and communication activities.
Assessment methods and criteria
100% Attendance
Assignments
Assignments returned on time
1-2
The student is able to describe elements of integrated marketing communications and combine different marketing communication methods. They identify good practices in industry collaboration and understand the basics of content marketing. The student recognizes the ethical principles of marketing and is able to apply them to marketing and communication activities.
3-4
The student is able to describe elements of integrated marketing communications and combine different methods of marketing communications in a comprehensive way. They recognize good practices in industry collaboration and are able to use content marketing as part of their marketing repertoire. The student recognizes the ethical principles of marketing and is able to apply them to marketing and communication activities. The student is able to evaluate the results of integrated marketing communications.
5
The student is able to describe the elements of integrated marketing communications and combine the methods of marketing communications into a coherent whole. They recognize good practices in industry collaboration and are able to use content marketing as part of their marketing repertoire. The student recognizes the ethical principles of marketing and is able to apply them to marketing and communication activities. The student is able to evaluate, interpret and develop the results of integrated marketing communications.