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Integrated Marketing Communications (5 cr)

Code: KU00EI38-3003

General information


Enrollment
27.11.2023 - 17.12.2023
Registration for the implementation has ended.
Timing
01.01.2024 - 17.03.2024
Implementation has ended.
Number of ECTS credits allocated
5 cr
Local portion
5 cr
Mode of delivery
On-campus
Unit
(2019-2024) School of Cultural Services and Music
Campus
Hämeentie 135 D
Teaching languages
Finnish
Degree programmes
Cultural Management
Teachers
Anu Kantola
Tytti Huhtaniska
Teacher in charge
Leena Björkqvist
Groups
KXB22S1
Kulttuurituotannon tutkinto-ohjelma päivä
Course
KU00EI38

Implementation has 12 reservations. Total duration of reservations is 49 h 15 min.

Time Topic Location
Tue 16.01.2024 time 10:15 - 12:00
(1 h 45 min)
Integroitu markkinointiviestintä KU00EI38-3003
etäopetus zoom
Tue 23.01.2024 time 09:15 - 12:00
(2 h 45 min)
Integroitu markkinointiviestintä KU00EI38-3003
AR303 Oppimistila Stage
Fri 26.01.2024 time 10:00 - 16:00
(6 h 0 min)
Integroitu markkinointiviestintä KU00EI38-3003
AR303 Oppimistila Stage
Fri 02.02.2024 time 09:15 - 12:00
(2 h 45 min)
Integroitu markkinointiviestintä KU00EI38-3003

Tue 06.02.2024 time 09:15 - 12:00
(2 h 45 min)
Integroitu markkinointiviestintä KU00EI38-3003
AR303 Oppimistila Stage
Fri 09.02.2024 time 09:15 - 16:00
(6 h 45 min)
Integroitu markkinointiviestintä KU00EI38-3003
AR303 Oppimistila Stage
Fri 16.02.2024 time 10:15 - 15:00
(4 h 45 min)
Integroitu markkinointiviestintä KU00EI38-3003

Tue 27.02.2024 time 09:15 - 12:00
(2 h 45 min)
Integroitu markkinointiviestintä KU00EI38-3003
AR303 Oppimistila Stage
Fri 01.03.2024 time 09:15 - 16:00
(6 h 45 min)
Integroitu markkinointiviestintä KU00EI38-3003
AR303 Oppimistila Stage
Tue 05.03.2024 time 09:15 - 12:00
(2 h 45 min)
Integroitu markkinointiviestintä KU00EI38-3003
AR303 Oppimistila Stage
Fri 08.03.2024 time 09:15 - 16:00
(6 h 45 min)
Integroitu markkinointiviestintä KU00EI38-3003
AR303 Oppimistila Stage
Tue 12.03.2024 time 09:15 - 12:00
(2 h 45 min)
Integroitu markkinointiviestintä KU00EI38-3003
AR303 Oppimistila Stage
Changes to reservations may be possible.

Objective

On completion of the course the student can
- define the methods of integrated marketing communications
- utilize business industry collaboration in the work of the cultural manager
- use storytelling as a marketing tool
- utilize the business potential of event marketing
- utilize PR, promotion and content marketing as marketing methods
- evaluate the results of integrated marketing communications
- consider ethical guidelines, rules and agreements in their professional activities

Content

- Concepts of integrated marketing communications
- Business cooperation opportunities and good practices
- Event marketing
- PR and promotion
- Content marketing

Location and time

-

Materials

Chaffey, Dave, Ellis-Chadwick, Fiona. Digital Marketing, strategy, implementation and practice. Pearsson. 2012.
Isohookana: Yrityksen markkinointiviestintä. WSOY 2007
Rauhala, M. & Vikström, T. 2014. Storytellinig työkaluna. Alma Talent
Vierula, Markku. 2014. Suuri integraatiokirja. Alma Talent

Teaching methods

Lectures
Learning assignment

Employer connections

-

Exam schedules

-

International connections

-

Completion alternatives

-

Student workload

1 ects Essay
2 ects Lectures
2ects Workshops

Content scheduling

-

Further information

-

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

The student is able to describe elements of integrated marketing communications and combine different marketing communication methods. They identify good practices in industry collaboration and understand the basics of content marketing. The student recognizes the ethical principles of marketing and is able to apply them to marketing and communication activities.

Assessment criteria, good (3)

The student is able to describe elements of integrated marketing communications and combine different methods of marketing communications in a comprehensive way. They recognize good practices in industry collaboration and are able to use content marketing as part of their marketing repertoire. The student recognizes the ethical principles of marketing and is able to apply them to marketing and communication activities. The student is able to evaluate the results of integrated marketing communications.

Assessment criteria, excellent (5)

The student is able to describe the elements of integrated marketing communications and combine the methods of marketing communications into a coherent whole. They recognize good practices in industry collaboration and are able to use content marketing as part of their marketing repertoire. The student recognizes the ethical principles of marketing and is able to apply them to marketing and communication activities. The student is able to evaluate, interpret and develop the results of integrated marketing communications.

Assessment criteria, approved/failed

The student is able to describe elements of integrated marketing communications and combine different marketing communication methods. They identify good practices in industry collaboration and understand the basics of content marketing. The student recognizes the ethical principles of marketing and is able to apply them to marketing and communication activities.

Assessment methods and criteria

100% Attendance
Assignments
Assignments returned on time

1-2
The student is able to describe elements of integrated marketing communications and combine different marketing communication methods. They identify good practices in industry collaboration and understand the basics of content marketing. The student recognizes the ethical principles of marketing and is able to apply them to marketing and communication activities.

3-4
The student is able to describe elements of integrated marketing communications and combine different methods of marketing communications in a comprehensive way. They recognize good practices in industry collaboration and are able to use content marketing as part of their marketing repertoire. The student recognizes the ethical principles of marketing and is able to apply them to marketing and communication activities. The student is able to evaluate the results of integrated marketing communications.

5
The student is able to describe the elements of integrated marketing communications and combine the methods of marketing communications into a coherent whole. They recognize good practices in industry collaboration and are able to use content marketing as part of their marketing repertoire. The student recognizes the ethical principles of marketing and is able to apply them to marketing and communication activities. The student is able to evaluate, interpret and develop the results of integrated marketing communications.

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