Social Media Marketing (5 op)

Tavoitteet

• Learn about the importance and benefits of social media marketing
• Get familiar with social media management
• Learn how to develop a social media marketing strategy and defining target audiences
• Get familiar with SWOT and competitive analysis
• Learn about doing a social media audit
• Get familiar with content planning and choosing the right platform for content production
• Create a content calendar and publish with tools
• Get familiar with social listening, strategies, and social media metrics
• Learn about social media advertising, types and technics of publishing ads on social networks

Sisältö

1. Introduction to Social Media Marketing
What is Social Media Marketing? - The Importance of Social Media Marketing - Benefits of Social Media Marketing - Social Media Management

2. Developing Social Media Strategy
The Importance of A Social Media Strategy - Developing Social Media Marketing Strategy - Setting Social Media Goals - Defining Target Audiences - Conducting A Social Media Competitive Analysis - SWOT Analysis - Doing A Social Media Audit

3. Planning and Publishing
Proper Social Media Content - Building A Content Strategy For Social Media - Choosing The Right Platform - Overview of Social Networks - Content Production

4. Creating Content Calendar
What Is Content Calendar? - Why Do We Need Content Calendar? - Creating Content Calendar - Essential Tools to Create Content Calendar

5. Social Listening And Metrics
Social Listening - Importance of Social Listening - Social Listening Strategies - Social Listening Tools - Social Media Metrics

6. Social Media Advertising
Introduction to Social Media Advertising - Advantages of Advertising on Social Networks - Techniques for Advertising on Social Networks - Types Of Social Media Ads - Influencer Marketing

Aika ja paikka

Course can be done in own pace in TechClass portal.

Oppimateriaalit

Lecture slides, tutorial videos, quizzes and exercises can be find on TechClass portal.

Opetusmenetelmät

This course is 100% virtual, thanks to the comprehensive tutorial videos and content prepared for this course.

The student will pass this course after submitting the required quizzes, assignments, and the final project.

Harjoittelu- ja työelämäyhteistyö

N/A

Tenttien ajankohdat ja uusintamahdollisuudet

Online.

Kansainvälisyys

N/A

Toteutuksen valinnaiset suoritustavat

N/A

Opiskelijan ajankäyttö ja kuormitus

Up to student her-/himself.

Sisällön jaksotus

- Tutorial Videos
- Exercise
- Quiz
- Project
- Self-study

Arviointiasteikko

Hyväksytty/Hylätty

Arviointikriteeri, hyväksytty/hylätty

The student will pass this course after submitting the required quizzes, assignments, and the final project.

Arviointimenetelmät ja arvioinnin perusteet

Exercise 30%
Quiz 20%
Project 30%
Essay 20%

Esitietovaatimukset

Calculus