Social Media Marketing (5ECTS)

Learning outcomes

• Learn about the importance and benefits of social media marketing
• Get familiar with social media management
• Learn how to develop a social media marketing strategy and defining target audiences
• Get familiar with SWOT and competitive analysis
• Learn about doing a social media audit
• Get familiar with content planning and choosing the right platform for content production
• Create a content calendar and publish with tools
• Get familiar with social listening, strategies, and social media metrics
• Learn about social media advertising, types and technics of publishing ads on social networks

Content

T1. Introduction to Social Media Marketing
What is Social Media Marketing? - The Importance of Social Media Marketing - Benefits of Social Media Marketing - Social Media Management

2. Developing Social Media Strategy
The Importance of A Social Media Strategy - Developing Social Media Marketing Strategy - Setting Social Media Goals - Defining Target Audiences - Conducting A Social Media Competitive Analysis - SWOT Analysis - Doing A Social Media Audit

3. Planning and Publishing
Proper Social Media Content - Building A Content Strategy For Social Media - Choosing The Right Platform - Overview of Social Networks - Content Production

4. Creating Content Calendar
What Is Content Calendar? - Why Do We Need Content Calendar? - Creating Content Calendar - Essential Tools to Create Content Calendar

5. Social Listening And Metrics
Social Listening - Importance of Social Listening - Social Listening Strategies - Social Listening Tools - Social Media Metrics

6. Social Media Advertising
Introduction to Social Media Advertising - Advantages of Advertising on Social Networks - Techniques for Advertising on Social Networks - Types Of Social Media Ads - Influencer Marketing

Prerequisites

Calculus

Teaching methods

This course is 100% virtual, thanks to the comprehensive tutorial videos and content prepared for this course.

The student will pass this course after submitting the required quizzes, assignments, and the final project.

Location and time

Course can be done in own pace in TechClass portal.

Learning materials and recommended literature

Lecture slides, tutorial videos, quizzes and exercises can be find on TechClass portal.

Alternative completion methods of implementation

N/A

Internship and working life connections

N/A

Exam dates and retake possibilities

Online.

International connections

N/A

Student workload

Up to student her-/himself.

Content scheduling

- Tutorial Videos
- Exercise
- Quiz
- Project
- Self-study

Assessment methods and criteria

Exercise 30%
Quiz 20%
Project 30%
Essay 20%

Evaluation scale

Hyväksytty/Hylätty

Assessment criteria, approved/failed

The student will pass this course after submitting the required quizzes, assignments, and the final project.