Social Media MarketingLaajuus (5 op)

Osaamistavoitteet

• Learn about the importance and benefits of social media marketing
• Get familiar with social media management
• Learn how to develop a social media marketing strategy and defining target audiences
• Get familiar with SWOT and competitive analysis
• Learn about doing a social media audit
• Get familiar with content planning and choosing the right platform for content production
• Create a content calendar and publish with tools
• Get familiar with social listening, strategies, and social media metrics
• Learn about social media advertising, types and technics of publishing ads on social networks

Sisältö

1. Introduction to Social Media Marketing
What is Social Media Marketing? - The Importance of Social Media Marketing - Benefits of Social Media Marketing - Social Media Management

2. Developing Social Media Strategy
The Importance of A Social Media Strategy - Developing Social Media Marketing Strategy - Setting Social Media Goals - Defining Target Audiences - Conducting A Social Media Competitive Analysis - SWOT Analysis - Doing A Social Media Audit

3. Planning and Publishing
Proper Social Media Content - Building A Content Strategy For Social Media - Choosing The Right Platform - Overview of Social Networks - Content Production

4. Creating Content Calendar
What Is Content Calendar? - Why Do We Need Content Calendar? - Creating Content Calendar - Essential Tools to Create Content Calendar

5. Social Listening And Metrics
Social Listening - Importance of Social Listening - Social Listening Strategies - Social Listening Tools - Social Media Metrics

6. Social Media Advertising
Introduction to Social Media Advertising - Advantages of Advertising on Social Networks - Techniques for Advertising on Social Networks - Types Of Social Media Ads - Influencer Marketing

Esitietovaatimukset

Calculus

Arviointikriteeri, hyväksytty/hylätty

The student will pass this course after submitting the required quizzes, assignments, and the final project.