History of Visual Communication Design and ArtLaajuus (5 cr)

Objective

The student
• identifies the main trends in Western art history and the development of visual communication design
• is able to search for information about art and visual culture
• is able to critically examine and analyse their learning
• is able to perceive the impact of social and cultural events on art and visual communication design
• understands the influence of art history on design and media culture in their own time
• understands the importance of cultural diversity in art history
• is able to use historical references and visual styles in their own work and design solutions.

Content

• History and evolution of visual communication design
• Main trends in European art
• Relationship between visual communication design and art and social developments and the general history of ideas and culture

Assessment criteria, satisfactory (1)

The student
• is able to identify specific trends in art history and the development of visual communication design
• is able to make use of knowledge related to art and visual culture
• is able to reflect briefly on the impact of art history on visual representations.

Assessment criteria, good (3)

The student
• identifies trends in art history and the development of visual communication design
• is able to use knowledge of art and visual culture
• is able to reflect on the impact of art history on visual representations
• is able to critically examine and analyse their learning
• understands the potential of historical references and visual styles and multiculturalism in their own design work.

Assessment criteria, excellent (5)

The student
• knows the trends in art history and the development of visual communication design
• can independently acquire, evaluate and use knowledge related to art and visual culture
• can reflect on the impact of art history on the development of visual communication design
• is able to critically examine and analyse their learning
• understands the potential of historical references and visual styles and multiculturalism in their own design work.

Assessment criteria, approved/failed

The student
• is able to identify specific trends in art history and the development of visual communication design
• is able to make use of knowledge related to art and visual culture
• is able to reflect briefly on the impact of art history on visual representations.