Digital Service DesignLaajuus (5 cr)

Objective

Student
• acknowledges the impact of digital services for competitive advantage
• is able to develop digital business models
• can design digital service concepts and develop services within a multichannel environment for different types of stakeholders
• is able to create online value propositions for different types of stakeholders
• is able to develop, plan and implement the ways companies can acquire, sell, serve and retain customers for digital services
• is familiar with digital service channels, tools, solutions and platforms
• is able to plan and implement a service development project for a new or existing digital service.

Content

• Developing service processes for different types of stakeholders
• Developing digital service business models and digital strategies for different types of stakeholders
• Service Design & Agile methods and tools for different types of stakeholders
• Digital service concepts
• Digital service channels, tools, solutions and platforms
• Planning and creating value online

Qualifications

Completed higher education degree (Bachelor level)

Assessment criteria, satisfactory (1)

The student has completed basic requirements to pass the course and has made an attempt to apply and articulate concepts and information both verbally and in writing but has not made enough effort overall. The student has demonstrated little effort, interest and motivation in individual or team activities / assignments and the output is rather weak.

Assessment criteria, good (3)

The student has good overall performance, can apply and articulate concepts and information well both verbally and in writing, but certain areas of individual or team output require further attention. The student shows appropriate level of interest and motivation in individual and team activities. Good presentation delivery and analysis.

Assessment criteria, excellent (5)

The student shows excellent performance in all elements of the course and shows interest and motivation in individual and team activities and assignments, fully applies and clearly articulates concepts and information both verbally and in writing. The student is able to support their arguments with references to the recommended reading and lecture content. Excellent presentation delivery and analysis.

Assessment criteria, approved/failed

The student has completed basic requirements to pass the course and has made an attempt to apply and articulate concepts and information both verbally and in writing but has not made enough effort overall. The student has demonstrated little effort, interest and motivation in individual or team activities / assignments and the output is rather weak.

Further information

The language of tuition is English.