Narrative Communication (5 ECTS)
Code: KU00CL46-3003
General information
- Enrollment
- 02.05.2019 - 25.08.2019
- Registration for the implementation has ended.
- Timing
- 21.10.2019 - 31.12.2019
- Implementation has ended.
- Number of ECTS credits allocated
- 5 ECTS
- Mode of delivery
- On-campus
- Unit
- (2019-2024) School of Cultural Services and Music
- Campus
- Hämeentie 135 D
- Teaching languages
- Finnish
- Seats
- 10 - 15
- Degree programmes
- Cultural Management
Objective
Opiskelija perehtyy tarinalliseen viestintään yrityksissä osana brändin rakentamista ja markkinointia. Opintojakson suoritettuaan oppilas tuntee vahvoja yritystarinoita ja tunnistaa hyvän yritystarinan, tietää tarinan rakentamisen perusteita ja rakenteita. Hän osaa luoda tarinan annetusta materiaalista. Oppilas omaksuu myös tarinallisen ajattelun luonteen ja osaa nähdä sen käyttömahdollisuuksia osana oman työnsä kokonaisuutta.
Content
The idea of storytelling
International success stories and brands
Elements of making a great brand, Finnish examples and service design
Dramaturgy and writing exercises
Personal stories
Materials
Material from internet.
Dramaturgies.
Teaching methods
Lectures, action ecercises, independent and group tasks.
Employer connections
Students choose a story of a firm that they study carefully and an other firm from they write a story themselves.
Exam schedules
No exam.
International connections
Busines stories can be chosen from international corporates.
Completion alternatives
No alternative ways to accomplish the course.
Student workload
Students have to prepare to take time for reading. Group tasks will be done mainly during school hours.
Further information
The nature of the course demands students to be present in teaching hours.
Evaluation scale
Hyväksytty/Hylätty
Assessment methods and criteria
Selfevaluation, peerevaluation ja evaluation by the teacher.