Data-Driven Marketing (5 ECTS)
Code: C-10056-MAR002AS2A-3022
General information
- Enrollment
- 02.06.2025 - 15.08.2025
- Registration for implementation has not started yet.
- Timing
- 18.08.2025 - 10.10.2025
- The implementation has not yet started.
- Number of ECTS credits allocated
- 5 ECTS
- Mode of delivery
- On-campus and online
- Institution
- Haaga-Helia University of Applied Sciences, Pasilan toimipiste
- Teaching languages
- Finnish
- Seats
- 0 - 5
- Course
- C-10056-MAR002AS2A-v2
Materials
- Lecture materials - Subject-related literature - Other relevant material
Evaluation scale
H-5
Methods of completion
Contact, blended, online Demonstration (RPL): If you already have command of the course contents, you can demonstrate your competence. Ask the course teacher for more information. For more information on Recognition of Prior Learning: https://www.haaga-helia.fi/en/recognition-learning. Some of the self-directed learning that is part of the course takes place in third-party services according to the student’s own choice. The student is responsible for registering as a user of these services.
Methods of completion
In this course, you will learn the fundamentals of modern and effective marketing through the study of the central concepts, practices and systems. You will gain an understanding of the possibilities of data-driven marketing in different channels and you will be able to plan targeted marketing that supports business objectives. You will learn how to make use of various metrics and their importance in agile marketing.