Branding and sales skills (5 ECTS)

Materials

Kirjallisuus Artikkelit Blogit Videot Podcastit

Employer connections

Tämän opintojakson voi opinnollistaa, mikäli työtehtävät vastaavat opintojakson sisältöjä ja tavoitteita.

Student workload

1 op=27h/opiskelua

Assessment criteria, satisfactory (1-2)

The student's knowledge of the different methods of branding and sales skills is insufficient and the knowledge of their use is weak. The student understands the basics of branding and sales skills in their professional field, their importance, possibilities and methods of operation. The student knows what a marketing and sales plan is, but the skills still require development. The student understands the basics of cost structures for procedures. The student still needs support in planning and implementing branding and sales skills.

Assessment criteria, good (3-4)

The student shows that he knows well the different methods and operating methods of branding and sales skills and knows how to use them. The student understands well the special features, importance, possibilities and methods of operation of branding and sales skills in his professional field. The student knows how to prepare a good branding and sales plan and has a commendable understanding of the cost structure of the procedures. The student knows how to plan and implement branding and sales well

Assessment criteria, excellent (5)

The student shows that he has a commendable knowledge of the different methods and operating methods of branding and sales skills and knows how to use them. The student has a commendable understanding of the special features, meaning, possibilities and methods of operation of branding and sales skills in their professional field. The student knows how to prepare a commendable branding and sales plan and understands the cost structure of the procedures commendably. The student knows how to plan and implement branding and sales commendably.

Teaching methods

Verkko-opetus Itsenäinen työskentely Opetusmenetelminä itsenäinen työskentely, ryhmätyöt, webinaarit.

Further information

Master the power of branding! In this course, you'll delve into the significance, impact, and fundamentals of branding. Learn the basics of sales and persuasion, along with effective negotiation and sales techniques. Additionally, you'll explore how to utilize digital communication channels from a sales perspective. Whether you're a seasoned professional or a newcomer in branding, marketing, or sales, this course provides valuable insights. Join us and strengthen your skill set!

Evaluation scale

0-5

Methods of completion

Contact teaching Online teaching Project

Methods of completion

Content