Branding and sales skills (5 ECTS)
Code: C-02631-KUVI3-3009
General information
- Enrollment
- 02.12.2025 - 31.12.2025
- Registration for implementation has not started yet.
- Timing
- 01.01.2026 - 31.05.2026
- The implementation has not yet started.
- Number of ECTS credits allocated
- 5 ECTS
- Institution
- Humak University of Applied Sciences, Paikkaan sitomaton
- Teaching languages
- Finnish
- Seats
- 1 - 20
- Course
- C-02631-KUVI3
Learning outcomes
Students - understand the significance, impact and premises of a brand - are familiar with the basic principles and practices of sales and advocacy - know how to act in negotiation and sales situations - can utilize digital communication channels from the sales perspective.
Content
- introduction to branding, image marketing and advocacy - basics of sales and interaction competence - brand management, risk management, crisis communication - sales situations, negotiation skills and sales closure - business collaboration project - making a social media video from a sales perspective
Teaching methods
Verkko-opetus Itsenäinen työskentely Opetusmenetelminä itsenäinen työskentely, ryhmätyöt, webinaarit.
Learning materials and recommended literature
Kirjallisuus Artikkelit Blogit Videot Podcastit
Internship and working life connections
Tämän opintojakson voi opinnollistaa, mikäli työtehtävät vastaavat opintojakson sisältöjä ja tavoitteita.
Student workload
1 op=27h/opiskelua
Evaluation scale
0-5