Responsible Marketing Communication (5 ECTS)
Code: C-02504-MM00CJ23-3003
General information
- Enrollment
- 01.08.2025 - 31.05.2026
- Registration for implementation has not started yet.
- Timing
- 08.09.2025 - 31.07.2026
- The implementation has not yet started.
- Number of ECTS credits allocated
- 5 ECTS
- Mode of delivery
- On-campus and online
- Institution
- JAMK University of Applied Sciences, 8.9.2025 – 31.07.2026 Moodlessa.
- Teaching languages
- Finnish
- Seats
- 0 - 200
- Course
- C-02504-MM00CJ23
Location and time
8.9.2025 – 31.07.2026 in Moodle.
Materials
Fill, C. & Turnbull, S. (2019). Marketing communications: Touchpoints, sharing and disruption (Eighth edition.). Harlow, England: Pearson. (Available as an e-book) Wrigley, C. & Straker, K. (2018). Affected: Emotionally engaging customers in the digital age. Milton, Qld: John Wiley & Sons Australia, Ltd. (Available as an e-book) Charlesworth, A. (2022). Digital Marketing: A Practical Approach (4th edition). London: Routledge. (Available as an e-book) Other materials (blogs, videos, podcasts, statistics and researchs raports) are available via Moodle.
Student workload
135 hours in total including learning assignments and studying of the literature. Orientation 5 hours Lecture recordings and smaller individual assignments 76 hours Extensive individual assignment 54 hours
Content scheduling
The course can be completed independently by doing assignments from 8 September 2025 to 31 July 2026.
Teaching methods
Independent learning assignments.
Further information
The course is assessed through individual assignments. All module tasks must be successfully completed in order to receive a passing grade for the course.
Evaluation scale
0-5