Responsible Marketing Communication (5ECTS)

Learning outcomes

Purpose of the course: The purpose of the course is to familiarize yourself with marketing communication methods and brand thinking. In addition, the purpose is to examine the promotion of responsible consumption through marketing communications. Competences: Service Business Operating in a workplace Ethics The aim of the course: You know how to use different methods of marketing communication, get to know brand thinking and learn to produce content for social media. You can also evaluate the effectiveness of marketing communications from the viewpoint of responsible consumption.

Content

Marketing communication Brand thinking Content creation for social media channels Regulation of advertising in Finland Promoting responsible consumption

Teaching methods

Independent learning assignments.

Location and time

8.9.2025 – 31.07.2026 in Moodle.

Learning materials and recommended literature

Fill, C. & Turnbull, S. (2019). Marketing communications: Touchpoints, sharing and disruption (Eighth edition.). Harlow, England: Pearson. (Available as an e-book) Wrigley, C. & Straker, K. (2018). Affected: Emotionally engaging customers in the digital age. Milton, Qld: John Wiley & Sons Australia, Ltd. (Available as an e-book) Charlesworth, A. (2022). Digital Marketing: A Practical Approach (4th edition). London: Routledge. (Available as an e-book) Other materials (blogs, videos, podcasts, statistics and researchs raports) are available via Moodle.

Student workload

135 hours in total including learning assignments and studying of the literature. Orientation 5 hours Lecture recordings and smaller individual assignments 76 hours Extensive individual assignment 54 hours

Content scheduling

The course can be completed independently by doing assignments from 8 September 2025 to 31 July 2026.

Evaluation scale

0-5