Services Marketing (5 ECTS)
Code: C-02504-HM00CA15-3008
General information
- Enrollment
- 01.08.2025 - 31.05.2026
- Registration for implementation has not started yet.
- Timing
- 25.08.2025 - 31.07.2026
- The implementation has not yet started.
- Number of ECTS credits allocated
- 5 ECTS
- Mode of delivery
- On-campus and online
- Institution
- JAMK University of Applied Sciences, 25.8.2025 – 31.07.2026 Moodlessa
- Teaching languages
- Finnish
- Seats
- 0 - 280
- Course
- C-02504-HM00CA15
Location and time
25.8.2025 – 31.07.2026 in Moodle
Materials
Wilson A., Zeithaml V., Bitner M. & Gremler D. 2016. Services Marketing: integrating customer focus across the firm (Third European Edition). New York: McGraw-Hill Education. The book is available as an e-book via Jamk Library. Other materials (blogs, videos, podcasts, statistics and researchs raports) are available via Moodle.
Completion alternatives
-
Student workload
135 hours in total including learning assignments and studying of the literature. Orientation 5 hours Lecture recordings and smaller individual assignments 76 hours Extensive individual assignment 54 hours
Content scheduling
The course can be completed independently by doing assignments from 25 August 2025 to 31 July 2026.
Teaching methods
Independent learning assignments.
Further information
The course is assessed through individual assignments. The final grade for the course is determined based on the final assignment. In order to pass the course, all five module tasks must be successfully completed. The final assignment may be completed either as an examination or a written report, at the discretion of the student.
Evaluation scale
0-5