Services Marketing (5 ECTS)
Code: C-02504-HM00CA15-3008
General information
- Enrollment
- 01.08.2025 - 31.05.2026
- Registration for implementation has not started yet.
- Timing
- 25.08.2025 - 31.07.2026
- The implementation has not yet started.
- Number of ECTS credits allocated
- 5 ECTS
- Institution
- JAMK University of Applied Sciences, 25.8.2025 – 31.07.2026 Moodlessa
- Teaching languages
- Finnish
- Seats
- 0 - 280
- Course
- C-02504-HM00CA15
Learning outcomes
You will learn the principles of services marketing and how a successful service business works. You will learn how to build a holistic understanding of service business.You will learn the impact and importance of service design in marketing.
Content
The use of service quality thinking in analysing customer experience Service marketing differenses from product marketing Analysyses of markets and the basics of marketing research Basics of consumer behaviour and decision-making User experience and digital marketing
Teaching methods
Independent learning assignments.
Location and time
25.8.2025 – 31.07.2026 in Moodle
Learning materials and recommended literature
Wilson A., Zeithaml V., Bitner M. & Gremler D. 2016. Services Marketing: integrating customer focus across the firm (Third European Edition). New York: McGraw-Hill Education. The book is available as an e-book via Jamk Library. Other materials (blogs, videos, podcasts, statistics and researchs raports) are available via Moodle.
Alternative completion methods of implementation
-
Student workload
135 hours in total including learning assignments and studying of the literature. Orientation 5 hours Lecture recordings and smaller individual assignments 76 hours Extensive individual assignment 54 hours
Content scheduling
The course can be completed independently by doing assignments from 25 August 2025 to 31 July 2026.
Evaluation scale
0-5