Sport Marketing Online (5 ECTS)
Code: C-02504-HL00BD88-3008
General information
- Enrollment
- 18.11.2024 - 07.02.2025
- Registration for the implementation has ended.
- Timing
- 10.02.2025 - 19.05.2025
- Implementation has ended.
- Number of ECTS credits allocated
- 5 ECTS
- Mode of delivery
- On-campus and online
- Institution
- JAMK University of Applied Sciences, Verkko-opetus Moodle-alustan kautta
- Teaching languages
- English
- Seats
- 0 - 30
- Course
- C-02504-HL00BD88
Location and time
Online teaching via Moodle platform
Materials
Course books Shank, M. D. & Lyberger, M. R. (2022). Sports marketing: A strategic perspective (6th edition.). Routledge. Smith, A. & Stewart B. 2015. Introduction to Sport Marketing. 2nd ed. Routledge.
Exam schedules
There is no exam in this course.
Completion alternatives
You have the right to apply for recognition of your studies if you have prior learning (e.g. university studies completed elsewhere) that can be accredit-ed towards the degree you are currently completing. The recognition of prior learning is possible in three primary ways: accredi-tation (replacement or inclusion), recognition of informal learning and studification. More precise info: JAMK Degree Regulations, section 17.
Student workload
Student workload in hours: Lectures 25 h Readings 40 h Virtual study 20 h Assignments 40 h
Content scheduling
The course is divided into 2 week tracks and the students must complete all of them in order to complete the course.
Teaching methods
100% Online pedagogy. Teaching is conducted completely online with the use of online and recorded lectures, articles, assignments and a learning diary. The course will run in two week sections, containing the following topics: Introduction to sport marketing, Sport consumers and fans, Sponsorships, Sport branding, Sport market research, Use of data in sport marketing, Sport marketing planning.
Further information
Assessment 0-5 Assessment is based on the course assignments. Exchange students 10
Evaluation scale
0-5