Corporate Communication (5 ECTS)

Location and time

A nonstop course that can be started according to one's own schedule during the year 2025

Materials

Kirjallisuus: Juholin, E. Communicare! Viestintä strategiasta käytäntöön. MIF (Vanhemmat painokset ok). Åberg, L. Viestinnän johtaminen. Åberg, L. Esimiehen viestintäopas. Åberg, L. Viestinnän strategiat. Aula, P. - Heinonen, J. Maine - menestystekijä Moodle-material

Employer connections

Collaboration with working life is implemented in the final assignment.

Exam schedules

None

Completion alternatives

Discuss with the teacher.

Evaluation methods and criteria

The course is assessed based on the final assignment according to the course assessment criteria

Student workload

5 cr = 135 hours of student's own work

Content scheduling

Community communication - what is it? Influencer communication and reputation management Crisis communication Communication planning

Failed (0)

The satisfactory criteria are not met.

Assessment criteria, satisfactory (1-2)

The student is aware of the fundamental tasks, roles, and responsibilities of organizational communication. In their portfolio, they can examine factors influencing individual and group behavior from a communication perspective and reflect on the impact of communication. However, the student's use of sources in their portfolio is limited and one-sided.

Assessment criteria, good (3-4)

The student is well acquainted with the tools and models of organizational communication that can be utilized. In their portfolio, they demonstrate the ability to apply communication, tools, and models within their own organization, as well as analyze communication and identify areas for improvement. The student's use of sources in their portfolio is moderately good and diverse.

Assessment criteria, excellent (5)

The student is capable of responsibly and solution-orientedly utilizing the various areas, tools, and communication process models of organizational communication. In their portfolio, they can develop and analyze communication within their own organization from the perspectives of individual and group communication. The student identifies and reflects on the effects of communication culture on guiding individuals and groups. Their portfolio demonstrates commendable and diverse use of sources, serving as a foundation for their own reflections.

Teaching methods

Independent study in Moodle and submission of the final assignment.

Evaluation scale

0 - 5

Methods of completion

Nonstop-toteutukseen perustava opintojakso, jonka opiskelun voi aloittaa oman aikataulun mukaisesti.