Corporate Communication (5 ECTS)

Learning outcomes

The student knows the basics of corporate communication, recognizes the components of a communication process and knows how to plan and implement internal and external communication in a company. The student knows the basics of reputation management and can use the tools of communication in change and crisis management.

Content

Basics of corporate communication and communication process Areas of communication Panning and implementation of communication Reputation management Communication in change and crisis management

Teaching methods

Independent study in Moodle and submission of the final assignment.

Location and time

A nonstop course that can be started according to one's own schedule during the year 2025

Learning materials and recommended literature

Kirjallisuus: Juholin, E. Communicare! Viestintä strategiasta käytäntöön. MIF (Vanhemmat painokset ok). Åberg, L. Viestinnän johtaminen. Åberg, L. Esimiehen viestintäopas. Åberg, L. Viestinnän strategiat. Aula, P. - Heinonen, J. Maine - menestystekijä Moodle-material

Alternative completion methods of implementation

Discuss with the teacher.

Internship and working life connections

Collaboration with working life is implemented in the final assignment.

Exam dates and retake possibilities

None

Student workload

5 cr = 135 hours of student's own work

Content scheduling

Community communication - what is it? Influencer communication and reputation management Crisis communication Communication planning

Assessment methods and criteria

The course is assessed based on the final assignment according to the course assessment criteria

Evaluation scale

0 - 5