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Event Management Marketing and Sales (5 ECTS)

Code: KU00EI30-3002

General information


Enrollment
03.05.2021 - 28.08.2021
Registration for the implementation has ended.
Timing
25.10.2021 - 17.12.2021
Implementation has ended.
Number of ECTS credits allocated
5 ECTS
Virtual portion
1 ECTS
Mode of delivery
On-campus and online
Teaching languages
Finnish
Degree programmes
Cultural Management
No reservations found for implementation KU00EI30-3002!

Learning outcomes

On completion of the course the student
- knows the importance of marketing, basic concepts and current phenomena
- can apply target group thinking, plan marketing and measure its effectiveness
- can acquire marketing services
- can assess the central role of marketing and sales in various events and organizations

Content

- Basic concepts of marketing, planning and measuring effectiveness
- Digital marketing
- Consumer behavior
- B-to-B marketing and sales
- Cultural manager as a provider of marketing communication services

Teaching methods

Lectures
Study conversation
Workshops
Assignments

Learning materials and recommended literature

Lecture materials
Source material chosen by the student

Alternative completion methods of implementation

20% essays

Student workload

2 ects lectures
3 ects assignments

Assessment methods and criteria

Precence 100%
Activity
Assignments

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

The student knows the basic concepts of marketing and the latest phenomena. They recognize target group thinking, are able to plan marketing and measure its effectiveness. The student is able to acquire marketing services at planning stage and recognize the role of marketing and sales in various events and organizations.

Assessment criteria, good (3)

The student knows the significance, basic concepts and latest phenomena of marketing. They can apply target group thinking, plan marketing and measure its effectiveness. The student is able to acquire marketing services and assess the central role of marketing and sales in various events and organizations.

Assessment criteria, excellent (5)

The student is able to apply the basic concepts of marketing with distinction and see their role as part of current phenomena.They can apply target group thinking to an excellent degree, plan marketing and measure its effectiveness. The student is able to acquire marketing services proficiently, and evaluate and apply the central role of marketing and sales in various events and organizations.

Assessment criteria, approved/failed

The student knows the basic concepts of marketing and the latest phenomena. They recognize target group thinking, are able to plan marketing and measure its effectiveness. The student is able to acquire marketing services at planning stage and recognize the role of marketing and sales in various events and organizations.

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