Marketing (5 ECTS)

Objective

Students understand the interactive relationship between sales and marketing. They master the key concepts and elements of marketing communications and target group thinking. Students can apply the professional and ethical principles of the trade from the perspective of marketing.

Content

- Elements of marketing and marketing communications
- Target group thinking
- Recognizing the needs of the client
- Building and maintenance of client relationships
- Client communications

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

Student attends classes. Student masters the core content of the course and is able to use the relevant tools. Assignments completed to a satisfactory standard.

Assessment criteria, good (3)

In addition to meeting the requirements at the previous level, student actively participates in class, completes the assignments to a good standard and on schedule.

Assessment criteria, excellent (5)

In addition to meeting the requirements at the previous levels, students complete the assignments to an excellent standard and are able to apply their learned knowledge.

Assessment criteria, approved/failed

Student attends classes. Student masters the core content of the course and is able to use the relevant tools. Assignments completed to a satisfactory standard.