History of Visual Communication Design and Art (5 ECTS)

Objective

The student
• identifies the main trends in Western art history and the development of visual communication design
• is able to search for information about art and visual culture
• is able to critically examine and analyse their learning
• is able to perceive the impact of social and cultural events on art and visual communication design
• understands the influence of art history on design and media culture in their own time
• understands the importance of cultural diversity in art history
• is able to use historical references and visual styles in their own work and design solutions.

Content

• History and evolution of visual communication design
• Main trends in European art
• Relationship between visual communication design and art and social developments and the general history of ideas and culture

Materials

Participation in the course does not require the student to purchase separate literature materials. The student can for example use the materials of the Metropolia library available through the finna.metropolia.fi portal. Materials to be studied will be announced during the implementation. Students must also independently search for source material related to the topics of individual assignments.

Teaching methods

Interactive lecture
Argumentation
Assignments
Contact teaching
Distance learning
Cooperative learning
Flipped classroom

Employer connections

N/A

Exam schedules

N/A

International connections

The implementation will include one teaching day in English with a visiting international guest lecturer.

Completion alternatives

N/A

Student workload

5 credits = 135 h of work. In addition to the teacher-led meetings, students are also allocated a calendar for independent individual and small group work. These reservations can be seen in the implementation data. The implementation will use both collaborative learning and inquiry-based learning. The implementation is also partly based on a flipped teaching model.

Content scheduling

In the contact meetings, assignments are given in the order of the content of the contact meetings of the course.

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

The student
• is able to identify specific trends in art history and the development of visual communication design
• is able to make use of knowledge related to art and visual culture
• is able to reflect briefly on the impact of art history on visual representations.

Assessment criteria, good (3)

The student
• identifies trends in art history and the development of visual communication design
• is able to use knowledge of art and visual culture
• is able to reflect on the impact of art history on visual representations
• is able to critically examine and analyse their learning
• understands the potential of historical references and visual styles and multiculturalism in their own design work.

Assessment criteria, excellent (5)

The student
• knows the trends in art history and the development of visual communication design
• can independently acquire, evaluate and use knowledge related to art and visual culture
• can reflect on the impact of art history on the development of visual communication design
• is able to critically examine and analyse their learning
• understands the potential of historical references and visual styles and multiculturalism in their own design work.

Assessment criteria, approved/failed

The student
• is able to identify specific trends in art history and the development of visual communication design
• is able to make use of knowledge related to art and visual culture
• is able to reflect briefly on the impact of art history on visual representations.

Assessment methods and criteria

Continuous assessment
Attendance (30%)
Learning assignments (40%)
Learning Diary (30%)