Service Innovations and Design (5 ECTS)

Objective

The Service Innovation and Design course is an invitation to hands-on experimentation with the design process – with a twist toward exploratory, practical and collaborative working methods. After the course, the student has the knowledge and skills to manage service innovation on a strategic and operational level within an organisation. The student understands the role of design as the foundation for innovation and can use the design process, mindset, and methods in the race for competitive advantage.

Content

• Service innovation
• Service design
• Strategic approach to service development
• Planning and implementing service innovations
• Design process, mindset, and methods

Materials

As recommended by the lecturer.

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

1 = Sufficient performance: the student has completed the basic requirements to pass the course and has attempted to apply and articulate concepts and information verbally and in writing but has not made enough effort overall. The assignments and team projects are rather weak and require further input. The student has demonstrated little effort, interest, and motivation for class activities and course assignments.

2 = Satisfactory performance: the student has completed all parts of the course and can apply and articulate concepts and information verbally and in writing but may not have made enough effort. Certain areas of the assignments/team project are lacking details and require further input. The student could have demonstrated more interest and motivation for class activities and course assignments. Satisfactory presentation delivery and analysis.

Assessment criteria, good (3)

3 = Good overall performance: the student can apply and articulate concepts and information both verbally and in writing. Certain areas of assignments/team projects require further attention but the student shows an appropriate level of interest and motivation in all class activities and course assignments. Good presentation delivery and analysis.

4 = Very good overall performance or excellent in one and very good in another element of the course: the student shows interest and motivation in all class activities and course assignments, applies and articulates concepts and information very well both verbally and in writing: perfect presentation delivery and analysis.

Assessment criteria, excellent (5)

5 = Excellent performance in all parts of the course: the student shows interest and motivation in all class activities and course assignments/team projects, fully applies and clearly articulates concepts and information both verbally and in writing. The student follows the instructions and can support their arguments with references to the recommended reading and lecture content. Excellent presentation delivery and analysis.

Assessment criteria, approved/failed

Sufficient performance: the student has completed the basic requirements to pass the course and has attempted to apply and articulate concepts and information verbally and in writing but has not made enough effort overall. The assignments and team projects are rather weak and require further input. The student has demonstrated little effort, interest, and motivation for class activities and course assignments.

Further information

The language of tuition is English. The course is assessed on a grading scale from 0 (failed) to 5 (excellent).

Further information

The language of tuition is English. The course is assessed on a grading scale from 0 (failed) to 5 (excellent).