Fundamentals of Visual Design (5 ECTS)

Objective

The student
• can communicate with images and text on digital platforms
• is proficient in the basics of drawing and layout programs
• is familiar with the different sectors of the field of graphic design
• masters the basics of typographic expression
• can apply the principles of composition and colour theory both in theory and in practice.

Content

• Basic concepts of graphic design
• Basics of typographic expression in a digital environment
• Communicating the desired message visually
• Basics of drawing and layout programs
• Essential elements of composition and image
• Basic colour theories

Location and time

Contact teaching (in class)
The course has an 80% attendance requirement.
Course date: August 19, 2025–October 7, 2025 (Tuesdays)

Materials

Lecture materials
Articles distributed during the course and other materials supporting the course content
Course materials will be distributed during the course

Teaching methods

During the study period, the student participates in contact teaching. The student does individual and group assignments.

Employer connections

-

Exam schedules

There is no exam in the course.

International connections

-

Completion alternatives

Agreed case by case

Student workload

The student participates in the teaching and familiarizes himself with the material outside of teaching hours.
The student completes the assigned tasks independently outside of class.

Content scheduling

Teaching on Tuesdays
Course content progresses in weekly sections

Further information

The course requires a notebook and pens for working.

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

The student
• is familiar with the means of communication with images and text on digital platforms
• knows the basics of drawing and layout programs
• recognises different aspects of graphic design
• knows the basics of typographic expression
• recognises the principles of composition and colour theory both in theory and in practice.

Assessment criteria, good (3)

The student
• is able to communicate with images and text on digital platforms
• understands and knows the basics of drawing and layout programs
• is familiar with and skillful at various aspects of graphic design
• masters the basics of typographic expression
• knows the principles of composition and colour theory both in theory and in practice.

Assessment criteria, excellent (5)

The student
• demonstrates versatility and high quality in their communication with images and text on digital platforms
• masters the basics of drawing and layout programs
• is proficient in graphic design
• has a good command of the basics of typographic expression
• can apply the principles of composition and colour theory both in theory and in practice.

Assessment criteria, approved/failed

The student
• is familiar with the means of communication with images and text on digital platforms
• knows the basics of drawing and layout programs
• recognises different aspects of graphic design
• knows the basics of typographic expression
• recognises the principles of composition and colour theory both in theory and in practice.

Assessment methods and criteria

Active participation in teaching
Attendance requirement 80%
Completion of assignments on time