Digital Marketing (1 ECTS)

Learning outcomes

This course is carried out in English.
100% Online
By the end of the course, the student will:

• Gain an understanding of fundamental digital marketing theories and techniques.

• Work with an example brand to complete course tasks and apply digital marketing techniques.

• Attain knowledge of elemental website/landing page creation planning and implementation practices.

• Understand the basics of website analytics and its role in digital marketing.

• Apply AI in digital marketing.

Content

The main aim of this course is to introduce students to the theoretical and practical application of planning and implementation of digital marketing experiences that engage consumers.

The course provides students with the fundamental digital marketing knowledge and skills to advance to the more in-depth digital marketing course.

Course Brochure:
https://issuu.com/johngreenelecturer/docs/digital_marketing_top_course_brochure_1_ects

Prerequisites

no pre-requisites

Teaching methods

MOOC -Online course
Instructions in OMA (Enrollment Key in OMA)

Location and time

MOOC

Learning materials and recommended literature

Provided in the learning environment

Alternative completion methods of implementation

Provided in the learning environment

Internship and working life connections

Provided in the learning environment

Exam dates and retake possibilities

Provided in the learning environment

International connections

NA

Student workload

1 ECTS
27 Hours

Content scheduling

Provided in the learning environment

Further information for students

Provided in the learning environment

Assessment methods and criteria

Provided in the learning environment

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.

Assessment criteria, good (3)

The student has achieved the course objectives well, even though the knowledge and skills need improvement on some areas. The student is able to define the course concepts and models and are able to justify the analysis. The student is able to apply his/her knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.

Assessment criteria, excellent (5)

The student has achieved the objectives of the course with excellent marks. The student masters commendably the course subject area’s concepts and models. The student is able to make justified and fluent analysis and to present concrete development measures. The student is well prepared to apply his/her knowledge in leisure, study and work situations. The student is able to analyze the business sector expertise and the development of his/her own expertise.

Assessment criteria, approved/failed

The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.