Strategic Design and Design Leadership (5 ECTS)

Objective

The student
• recognises design as a competitive factor in a company and as part of the company's strategic decision-making process
• learns to identify new product opportunities and the development process of new products
• acquires a basic knowledge of the different aspects of a well-managed corporate image and its importance in the company's operations, product range, services, marketing and design
• learns to manage the whole package of products, graphic design, physical environment and business practices.

Content

• Design as a competitive factor and in strategic decision-making
• Integrating design into business processes
• Product range in line with the company's design strategy
• Visual communication in business organisations

Location and time

Campus Arabia

Materials

tuition in finnish

Teaching methods

interactive lecture
lecture
course assignment
individual tutorials

Student workload

lectures 60h
literature review 20h
course assignment 35h
presentations 15h
other 5h

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

The student
• can explain the main principles and concepts of business strategy
• can explain the importance of design as a competitive factor and as part of strategic planning
• is able to interpret and analyse the design strategy and product range of a company.

Assessment criteria, good (3)

The student
• can explain the main principles and concepts of business strategy well
• can explain professionally the importance of design as a competitive factor and as part of strategic planning
• can professionally interpret and analyse the design strategy and product range of a company
• able to apply the company's strategy to the design and development of the product range.

Assessment criteria, excellent (5)

The student
• has an excellent ability to explain the main principles and concepts of business strategy
• is able to explain the importance of design as a competitive factor and as part of strategic planning
• has an excellent ability to interpret and analyse the design strategy and product range of a company
• has an excellent ability to apply corporate strategy to product range design and product development.

Assessment criteria, approved/failed

The student
• can explain the main principles and concepts of business strategy
• can explain the importance of design as a competitive factor and as part of strategic planning
• is able to interpret and analyse the design strategy and product range of a company.

Assessment methods and criteria

The student can explain the main principles and concepts of business strategy. The student can explain the importance of design as a competitive factor and as part of strategic planning. The student can interpret and analyze the company's design strategy and product selection.

continuous assessment
the process and result of the course assignment