Marketing and Branding (5 cr)

Objective

After completing the course, the students are able to:
• describe the fundamentals and the basic concepts of marketing.
• explain the importance of customer-oriented marketing as part of business operations.
• understand the principles of visual marketing and brand management.

Content

Marketing environments of the company and competitive marketing tools. Different forms of marketing communication and advertising, including online marketing and visual marketing, as part of fashion marketing. Principles of customer behavior and segmentation. Product as a tool for competition and principles of brand building.

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

The students have partly reached the goals of the course. They have adequately completed the set assignments.

Assessment criteria, good (3)

The students have successfully reached the goals of the course. They have successfully completed the set assignments applying learned information.

Assessment criteria, excellent (5)

The students have reached the goals of the course to an excellent degree. They have completed the set assignments applying learned information with distinction.

Assessment criteria, approved/failed

Pass:
The students have partly reached the goals of the course. They have adequately completed the set assignments.

Qualifications

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