Study Guide

Objective

Students will identify the main trends in Western art history and the development of visual communication design. Students will be able to search for information about art and visual culture. They will be able to critically examine and analyse their learning. Students will be able to perceive the impact of social and cultural events on art and visual communication design. They will understand the influence of art history on design and media culture in their own time. They will also understand the importance of multiculturalism in art history. Students will be able to use historical references and visual styles in their own work and design solutions.

Content

- History and evolution of visual communication design
- Main trends in European art
- Relationship between visual communication design and art and social developments and the general history of ideas and culture

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

Students will be able to identify specific trends in art history and the development of visual communication design. The student will be able to make use of knowledge related to art and visual culture. Students will be able to reflect briefly on the impact of art history on visual representations.

Assessment criteria, good (3)

Students will identify trends in art history and the development of visual communication design. Students will be able to use knowledge of art and visual culture. Students will be able to reflect on the impact of art history on visual representations. They will be able to critically examine and analyse their learning. Understand the potential of historical references and visual styles and multiculturalism in their own design work.

Assessment criteria, excellent (5)

The student knows the trends in art history and the development of visual communication design. Students can independently acquire, evaluate and use knowledge related to art and visual culture. They can reflect on the impact of art history on the development of visual communication design. They will be able to critically examine and analyse their learning. Students will understand the potential of historical references and visual styles and multiculturalism in their own design work.

Assessment criteria, approved/failed

Students will be able to identify specific trends in art history and the development of visual communication design. Students will be able to acquire knowledge of art and visual culture. Students will be able to reflect briefly on the impact of art history on visual representations.