B2B Sales - Customer Focused Selling (3 ECTS)
Code: TX00FQ11-3001
General information
- Enrollment
- 22.01.2024 - 05.03.2024
- Registration for the implementation has ended.
- Timing
- 01.01.2024 - 31.07.2024
- Implementation has ended.
- Number of ECTS credits allocated
- 3 ECTS
- Virtual portion
- 3 ECTS
- Mode of delivery
- Online
- Campus
- Karaportti 2
- Teaching languages
- Finnish
- Degree programmes
- Information and Communication Technology
Learning outcomes
The objective of the course is that after completing the course the student
- understands what qualities and abilities a good salesperson has
- knows how to prepare for a customer meeting
- knows how to organize and schedule a good customer meeting
- understands the procedures after the customer meeting
- knows how to create a good customer offer
- understands customer experience (CX) and knows how to apply CX
- understands customer relationship management (CRM) and CRM tools
Content
The objective of the course is that after completing the course the student
- understands what qualities and abilities a good salesperson has
- knows how to prepare for a customer meeting
- knows how to organize and schedule a good customer meeting
- understands the procedures after the customer meeting
- knows how to create a good customer offer
- understands customer experience (CX) and knows how to apply CX
- understands customer relationship management (CRM) and CRM tools
Evaluation scale
Hyväksytty/Hylätty
Assessment criteria, approved/failed
The course will be assessed by the grades Pass or Fail. To pass the course all the required learning exercises need to be completed and approved. Presence is mandatory.