Copywriting (5 cr)
Code: KM00ER98-3001
General information
- Enrollment
-
06.05.2024 - 31.08.2024
Registration for the implementation has ended.
- Timing
-
01.08.2024 - 13.11.2024
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- On-campus
- Unit
- (2019-2024) School of Media, Design and Conservation
- Campus
- Hämeentie 135 D
- Teaching languages
- Finnish
- Seats
- 0 - 20
- Degree programmes
- Design
- Teachers
- Tuomas Aatola
- Kai Talonpoika
- Teacher in charge
- Kai Talonpoika
- Groups
-
KXE21S1GSVisual Communication Design – Graphic Design
- Course
- KM00ER98
Implementation has 18 reservations. Total duration of reservations is 74 h 0 min.
| Time | Topic | Location |
|---|---|---|
|
Tue 03.09.2024 time 09:00 - 16:00 (7 h 0 min) |
Mainostekstien suunnittelu KM00ER98-3001 |
AR405
Digitila Licko
|
|
Mon 09.09.2024 time 09:00 - 12:00 (3 h 0 min) |
Mainostekstien suunnittelu KM00ER98-3001 |
AR405
Digitila Licko
|
|
Mon 16.09.2024 time 09:00 - 12:00 (3 h 0 min) |
Mainostekstien suunnittelu KM00ER98-3001 |
AR405
Digitila Licko
|
|
Mon 23.09.2024 time 09:00 - 12:00 (3 h 0 min) |
Mainostekstien suunnittelu KM00ER98-3001 |
AR405
Digitila Licko
|
|
Mon 30.09.2024 time 09:00 - 12:00 (3 h 0 min) |
Mainostekstien suunnittelu KM00ER98-3001 |
AR405
Digitila Licko
|
|
Mon 07.10.2024 time 09:00 - 12:00 (3 h 0 min) |
Mainostekstien suunnittelu KM00ER98-3001 |
AR405
Digitila Licko
|
|
Tue 22.10.2024 time 09:00 - 12:00 (3 h 0 min) |
Mainostekstien suunnittelu KM00ER98-3001 |
AR405
Digitila Licko
|
|
Tue 22.10.2024 time 13:00 - 16:00 (3 h 0 min) |
Itsenäinen / Mainostekstien suunnittelu KM00ER98-3001 |
|
|
Wed 23.10.2024 time 09:00 - 16:00 (7 h 0 min) |
Mainostekstien suunnittelu KM00ER98-3001 |
AR403
Digitila Warde
|
|
Tue 29.10.2024 time 09:00 - 12:00 (3 h 0 min) |
Mainostekstien suunnittelu KM00ER98-3001 |
AR405
Digitila Licko
|
|
Tue 29.10.2024 time 13:00 - 16:00 (3 h 0 min) |
Itsenäinen / Mainostekstien suunnittelu KM00ER98-3001 |
|
|
Wed 30.10.2024 time 09:00 - 16:00 (7 h 0 min) |
Mainostekstien suunnittelu KM00ER98-3001 |
AR405
Digitila Licko
|
|
Tue 05.11.2024 time 09:00 - 12:00 (3 h 0 min) |
Mainostekstien suunnittelu KM00ER98-3001 |
AR405
Digitila Licko
|
|
Tue 05.11.2024 time 13:00 - 16:00 (3 h 0 min) |
Itsenäinen / Mainostekstien suunnittelu KM00ER98-3001 |
|
|
Wed 06.11.2024 time 09:00 - 16:00 (7 h 0 min) |
Mainostekstien suunnittelu KM00ER98-3001 |
AR405
Digitila Licko
|
|
Tue 12.11.2024 time 09:00 - 12:00 (3 h 0 min) |
Mainostekstien suunnittelu KM00ER98-3001 |
AR405
Digitila Licko
|
|
Tue 12.11.2024 time 13:00 - 16:00 (3 h 0 min) |
Itsenäinen / Mainostekstien suunnittelu KM00ER98-3001 |
|
|
Wed 13.11.2024 time 09:00 - 16:00 (7 h 0 min) |
Mainostekstien suunnittelu KM00ER98-3001 |
AR405
Digitila Licko
|
Objective
The student knows the basics of advertising writing and design of various advertising texts.
Content
• Graphic designer text skills
• Creative advertising writing
• Copywriter's work and role in the work community
Evaluation scale
0-5
Assessment criteria, satisfactory (1)
The student
• knows the basics of planning and writing different advertising texts
• understands the role of advertising texts as part of marketing communications
• is able to produce satisfactory advertising text.
Assessment criteria, good (3)
The student
• masters the planning and writing of various advertising texts
• understands the role of advertising texts as part of marketing communications
• is able to apply what they have learned and produce purposeful advertising text.
Assessment criteria, excellent (5)
The student
• masters the planning and writing of various ad texts
• understands the role of advertising texts as part of marketing communications
• is able to apply what they have learned and to work independently
• is able to produce proficient and targeted advertising text.
Assessment criteria, approved/failed
The student
• knows the basics of planning and writing different advertising texts
• understands the role of advertising texts as part of marketing communications
• is able to produce satisfactory advertising text.
Qualifications
Basics of Graphic Design