Strategic Management (5 ECTS)

Objective

The student understands the role of strategic management as a competitive factor in an
organisation. The student knows the tools of strategic management and is able to use them in daily
work. The student can work according to strategic goals and use them in order to develop his own
organisation.

Content

- Strategic management as a success factor in organisations
- The tools of strategic management
- Strategy implementation and leadership issues
- Strategic dialogue in organisations

Location and time

See Course Syllabus and Flow Chart for details - available in course's "Documents" section in OMA - and will be sent to students once registered.

Materials

Material provided from various advanced textbooks on:
Strategic Management
Corporate Strategy
Strategic Marketing
Strategic Entrepreneurship
Plus classic works such as Competitive Strategy by Michael Porter

Teaching methods

Lectures, Case Studies, Written Schemata Analyses, F2F Consultations for feedback

Employer connections

Tools for Analysis, Decision Making Process, and Communication

Exam schedules

See Course Syllabus and Flow Chart for details - available in course's "Documents" section in OMA - and will be sent to students once registered.

International connections

See Course Syllabus and Flow Chart for details - available in course's "Documents" section in OMA - and will be sent to students once registered.

Student workload

See Course Syllabus and Flow Chart for details - available in course's "Documents" section in OMA - and will be sent to students once registered.

Content scheduling

See Course Syllabus and Flow Chart for details - available in course's "Documents" section in OMA - and will be sent to students once registered.

Further information

The objectives here are to know better the strategic content, context, and process of Strategic Management covered in prerequisite courses, understand how Emergent and Prescriptive Strategies are deployed in practice. Observe how entrepreneurs become corporations and maintain ongoing operations – the innovation, the marketing, the management, the cultures, the laws, communications and logistics, and cover how corporations try to be entrepreneurial – dynamic through projects, while trying to maintain consistency in static operations. Also: better understand cross-disciplinary and cross-cultural perspectives; and even further understand how all aspects of business are important in formulating strategic plans especially in implementing them. But perhaps most importantly, be able to tie in and apply all that has come before in the business curriculum into further development of competence, carry out more effectively the activities of business - from being able to communicate about strategy and creating a plan, to evaluating a current corporate strategy or executing a new one, the student will function more competently. Also, long term sustainability and community development are emphasized.
- Relationship to other Courses ? special focus on Corporate Strategy and Connection to Entrepreneurship ? Innovation, Sustainable Competitive Advantage
- Macro & Micro VC Analyses ? Countries, Industries, Competitors & Customers
- Analysis of Resources
- Developing Purpose & Strategy – Past, Present & Future
- Creating a schemata analysis
– Review: Lectures and discussions on Circular Economics, Smart City, and…
- Provided: a multi-dimensional design model for a Sustainable Society – the Strategic Change Management required

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.

Assessment criteria, good (3)

The student has achieved the course objectives well, even though the knowledge and skills need improvement on some areas.The student is able to define the course concepts and models and are able to justify the analysis. The student is able to apply their knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.

Assessment criteria, excellent (5)

The student has achieved the objectives of the course with excellent marks.The student masters commendably the course subject area’s concepts and models.The student is able to make justified and fluent analysis and to present concrete development measures. The student is well prepared to apply their knowledge in leisure, study and work situations.The student is able to analyze the business sector expertise and the development of his/her own expertise.

Assessment criteria, approved/failed

The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.

Assessment methods and criteria

See Course Syllabus and Flow Chart for details - available in course's "Documents" section in OMA - and will be sent to students once registered.

Qualifications

Core business studies or equivalent knowledge