Study Guide

Objective

• The student expands their professional competence to brand responsibility communication.
• The student understands the importance of responsibility communication as part of a brand's successful operations and social responsibility.
• The student is able to critically examine organizations’ responsibility communication in their field and to plan and manage the related development work, taking into account different communication channels and stakeholders.
• The student understands different aspects of corporate social responsibility (CSR) reporting and the legislation behind CSR reporting obligation.

Content

• Objectives and challenges of responsibility communication
• Brand strategy in responsibility communication
• Target groups and communication channels of responsibility communication
• Corporate social responsibility and reporting
• Responsibility in communication

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

The student is able to describe the importance of brand responsibility communication and identifies the key elements of responsibility communication. The student is aware of the different aspects of CRS reporting and the legislation behind the reporting obligation. The student has completed the assigned tasks and participated in learning situations.

Assessment criteria, good (3)

The student understands the importance of responsibility communication. The student identifies the key elements of responsibility communication. The student is able to plan and manage the development work related to responsibility communication in an organization of their field, taking into account different communication channels and stakeholders. The student understands the different aspects of CRS reporting and the legislation behind the reporting obligation. The student has completed the assigned tasks and actively participated in learning situations.

Assessment criteria, excellent (5)

The student understands comprehensively the importance of responsibility communication. The student is able to analyze responsibility communication in their operating environment. The student is able to plan and manage the development work related to responsibility communication in an organization of their field, taking into account different communication channels and stakeholders. The student understands the different aspects of CRS reporting and is able to apply their knowledge in the operating environments of their field. The student understands the legislation behind the reporting obligation. The student has completed the assigned tasks on time and participated constructively in learning situations.

Assessment criteria, approved/failed

The student is able to describe the importance of brand responsibility communication and identifies the key elements of responsibility communication. The student is aware of the different aspects of CRS reporting and the legislation behind the reporting obligation. The student has completed the assigned tasks and participated in learning situations.

Prerequisites

Competence corresponding to the following courses:
K000FA53 Textile and Fashion Value Chains and Indicators of Responsibility 5 cr