Study Guide

Objective

After completing the course, the students are able to:
• manage the branding techniques and understand the importance of product development and delivery.
• understand the importance of managing communication strategies across all media.
• understand the importance of managing a wide market and different cultures.
• observe the international marketing strategies and channels in the clothing industry.
• create an international marketing plan for a fashion company based on targeted market research.

Content

Application of international marketing principles based on an extension of a company’s local marketing strategy, with special consideration for marketing identification, targeting, and decision-making internationally. Target market research, customer needs and behavior identification. The multinational processes of planning and executing the conception, pricing, offline and online promotion, as well as distribution of ideas, goods and services.

Location and time

Metropolia, Arabia Campus: Hämeentie 135 D, Helsinki
Classroom lessons (possible changes will be informed to participants)
25.1. / 8.2. / 15.2. / 7.3. / 14.3. / 21.3. timing 9 a.m. - 12 a.m.
1.2. / 28.3. / 3.4. timing 9 a.m. - 3.30 p.m.
80% attendance to lessons in required

Materials

No up-front reading required, recommended books and other material for studies to be introduced throughout the lesson period.

Teaching methods

Classroom lessons (see timing below)
Individual and group assignments

Employer connections

-

Exam schedules

no exam
course assignment to be completed and returned within given timeline

International connections

-

Completion alternatives

-

Student workload

1 cr = 27 hours of student work
5 cr = 135 hours of student work
Plan for division:
35 hours of classroom lessons and group works during the lessons
40 hours for assignment preparation and drafting
60 hours of independent studies

Content scheduling

to be informed during the first lesson

Further information

Basic knowledge of fashion industry or branding/ marketing is not required but recommended
Metropolia students must have "Brand and marketing"-course accomplished
Completing the course requires participation in the teaching and returning all the assignments with approval

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

The students have partly reached the goals of the course. They have adequately completed the set assignments.

Assessment criteria, good (3)

The students have successfully reached the goals of the course. They have successfully completed the set assignments applying learned information.

Assessment criteria, excellent (5)

The students have reached the goals of the course to an excellent degree. They have completed the set assignments applying learned information with distinction.

Assessment criteria, approved/failed

Pass:
The students have partly reached the goals of the course. They have adequately completed the set assignments.

Assessment methods and criteria

The grade is determined by weighting:
40% course assignment
40% separate assignments (individual or group)
20% participation and activity during the lessons

80% attendance to lessons in required

Further information

Language of instruction: English.