Customer-Oriented Service Design (5 ECTS)
Code: LC00EG85-3001
General information
- Enrollment
- 02.05.2022 - 14.08.2022
- Registration for the implementation has ended.
- Timing
- 29.08.2022 - 18.12.2022
- Implementation has ended.
- Number of ECTS credits allocated
- 5 ECTS
- Mode of delivery
- On-campus
- Unit
- (2019-2024) School of Business
- Campus
- Leiritie 1
- Teaching languages
- English
- Seats
- 20 - 35
- Degree programmes
- Degree Programme in International Business and Logistics
- Teachers
- Erkki Alanen
- Teacher in charge
- Suvi Moll
- Groups
-
LC20R_MIncoming DD Rennes 3rd year students Marketing
-
LXC20_MARLXC20_MAR
-
LB20L_BIIncoming DD La Rochelle 3rd year students Business Intelligence
-
LB20S_MGIncoming DD Stuttgart Management
-
LB20L_MIncoming DD La Rochelle 3rd year students Marketing
-
LB20L_FIncoming DD La Rochelle 3rd year students Finance
-
LC20B_IB_FIncoming DD HWR Berlin, IBMAN Finance
- Course
- LC00EG85
Objective
The student understands the importance of customer experience in service design and consumer behaviour framework as a background for improving customer experience. The student is able to describe the existing service path from the user’s point of view and recognizes needs for development and how to create solutions for those.
Content
- Consumer behaviour knowledge base
- Basic concepts and methods of service design
- Customer experience
Evaluation scale
0-5
Assessment criteria, satisfactory (1)
The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Assessment criteria, good (3)
The student has achieved the course objectives well, even though the knowledge and skills need improvement on some areas. The student is able to define the course concepts and models and are able to justify the analysis. The student is able to apply his/her knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.
Assessment criteria, excellent (5)
The student has achieved the objectives of the course with excellent marks. The student masters commendably the course subject area’s concepts and models. The student is able to make justified and fluent analysis and to present concrete development measures. The student is well prepared to apply his/her knowledge in leisure, study and work situations. The student is able to analyze the business sector expertise and the development of his/her own expertise.
Assessment criteria, approved/failed
The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Qualifications
Marketing or similar basic knowledge and skills of marketing