Entrepreneurship in the Media Industry (5 ECTS)

Code: KM00BK92-3033

General information

Enrollment: 02.05.2022 - 30.09.2022; Registration for the implementation has ended.

Timing: 23.08.2022 - 14.10.2022; Implementation has ended.

Number of ECTS credits allocated: 5 ECTS

Virtual portion: 1 ECTS

Unit: (2019-2024) School of Media, Design and Conservation

Campus: Hämeentie 135 D

Teaching languages: Finnish

Seats: 10 - 45

Degree programmes: Film and Television

Teachers: Laura Salonen; Sami Huohvanainen

Teacher in charge: Sami Huohvanainen

Groups: KXC_AVOIN_S2022
Film and Television, open UAS students, autumn 2022

Course: KM00BK92

No reservations found for implementation KM00BK92-3033!

Objective

Students know the principles of setting up a media business. Students can assess the viability of their business idea. Students are familiar with client acquisition methods in the media industry. They know the basics of financial management and the taxation practices in a media business. Students know the principles of accounting. Students can take care of the external communication and marketing of their business in correct Finnish.

Content

- Steps of setting up a business
- Business types and business idea
- Business requirements
- Client relations
- Fundamentals of financial management of a company
- Work in the media field
- Basics of accounting
- Public relations and marketing

Materials

Viitala, R. & Jylhä, E. (2013). Liiketoimintaosaaminen: Menestyvän yritystoiminnan perusta (6. uud. p.). Helsinki: Edita.
Holopainen, T. (2016). Yrityksen perustamisopas: Käytännön perustamistoimet (25. uudistettu painos.). [Espoo]: Asiatieto Oy.

Teaching methods

Lectures
Online study material
Assignments
Group assignments

Employer connections

Finnish Journalists Association
NewCo Helsinki

Exam schedules

No exam

Completion alternatives

Flexible participation is negotiable.

Student workload

Total 135 hrs
Orientation Assignment 10 hrs
Lessons 35 hrs
Group Assignments 35 hrs
Single assignments 32 hrs
Other Assignments 17 hrs
Other 6 hrs

Content scheduling

Tarkemmat luentotiedot lukkarissa ja toteutuksen työtilassa.

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

Attendance in classes. Assignments completed. Some parts of the assignments need improvement.

Assessment criteria, good (3)

Active participation in classes. Assignments completed to a good standard.
Ability to apply the learned knowledge.

Assessment criteria, excellent (5)

Active participation in classes. Ability to apply the learned knowledge and to reflect on it. Development driven approach to coursework. Generation of new knowledge to contribute to the class.

Assessment criteria, approved/failed