Entrepreneurship in the Media Industry (5 cr)
Code: KM00BK92-3033
General information
Enrollment
02.05.2022 - 30.09.2022
Timing
23.08.2022 - 14.10.2022
Number of ECTS credits allocated
5 op
Virtual portion
1 op
RDI portion
1 op
Mode of delivery
80 % Contact teaching, 20 % Distance learning
Unit
School of Media, Design and Conservation
Campus
Hämeentie 135
Teaching languages
- Finnish
Seats
10 - 45
Degree programmes
- Film and Television
Teachers
- Laura Salonen
- Sami Huohvanainen
Teacher in charge
Sami Huohvanainen
Groups
-
KXC_AVOIN_S2022Film and Television, open UAS students, autumn 2022
-
KXC20_KSKXC20 Käsikirjoittaminen ja sisällöntuotanto
-
KXC20_TKXC20 Tuotanto
-
KXC20_KÄKXC20 Kuva ja ääni
Objective
Students know the principles of setting up a media business. Students can assess the viability of their business idea. Students are familiar with client acquisition methods in the media industry. They know the basics of financial management and the taxation practices in a media business. Students know the principles of accounting. Students can take care of the external communication and marketing of their business in correct Finnish.
Content
- Steps of setting up a business
- Business types and business idea
- Business requirements
- Client relations
- Fundamentals of financial management of a company
- Work in the media field
- Basics of accounting
- Public relations and marketing
Materials
Viitala, R. & Jylhä, E. (2013). Liiketoimintaosaaminen: Menestyvän yritystoiminnan perusta (6. uud. p.). Helsinki: Edita.
Holopainen, T. (2016). Yrityksen perustamisopas: Käytännön perustamistoimet (25. uudistettu painos.). [Espoo]: Asiatieto Oy.
Teaching methods
Lectures
Online study material
Assignments
Group assignments
Employer connections
Finnish Journalists Association
NewCo Helsinki
Exam schedules
No exam
Completion alternatives
Flexible participation is negotiable.
Student workload
Total 135 hrs
Orientation Assignment 10 hrs
Lessons 35 hrs
Group Assignments 35 hrs
Single assignments 32 hrs
Other Assignments 17 hrs
Other 6 hrs
Content scheduling
Tarkemmat luentotiedot lukkarissa ja toteutuksen työtilassa.
Evaluation scale
0-5
Assessment criteria, satisfactory (1)
Attendance in classes. Assignments completed. Some parts of the assignments need improvement.
Assessment criteria, good (3)
Active participation in classes. Assignments completed to a good standard.
Ability to apply the learned knowledge.
Assessment criteria, excellent (5)
Active participation in classes. Ability to apply the learned knowledge and to reflect on it. Development driven approach to coursework. Generation of new knowledge to contribute to the class.
Assessment criteria, approved/failed
Attendance in classes. Assignments completed. Some parts of the assignments need improvement.
Assessment methods and criteria
Continous assessment
Learning Assignments
Sefl assessment