Instagram as a Marketing ToolLaajuus (5 cr)
Course unit code: TT00EU89
General information
- Credits
- 5 cr
- Teaching language
- English
Objective
- What is Instagram and where it came from
- Basic functionality
- Instagram stories and IGTV
- Mastering Hastags
- Nonprofit, local markets, international markets
- Content BluePrint
- Daily actions checklist
- Supporteam buildup
- Copywrites
- Engagement triggers
- Contents & freebies
- Direct sell in Instagram
- User Generated contens, campaigns that has multiple steps
- Advertising
- Agency help & influencers
Content
The content of the course is divided into 19 lessons (tabs).
After each lesson, there is a quiz that must be completed before the tab for the next lesson appears.
You can continue to the next lesson by answering correctly at least 50% of the given quiz questions or you have tried to take the quiz twice.
Assessment criteria, approved/failed
Complete a final exam (answer correctly min. 50% of the given questions)
Evaluation: Approved / Fail