Instagram as a Marketing Tool (5 op)

Tavoitteet

- What is Instagram and where it came from
- Basic functionality
- Instagram stories and IGTV
- Mastering Hastags
- Nonprofit, local markets, international markets
- Content BluePrint
- Daily actions checklist
- Supporteam buildup
- Copywrites
- Engagement triggers
- Contents & freebies
- Direct sell in Instagram
- User Generated contens, campaigns that has multiple steps
- Advertising
- Agency help & influencers

Sisältö

The content of the course is divided into 19 lessons (tabs).
After each lesson, there is a quiz that must be completed before the tab for the next lesson appears.

You can continue to the next lesson by answering correctly at least 50% of the given quiz questions or you have tried to take the quiz twice.

Aika ja paikka

Online in Metropolia's Moodle environment.

Oppimateriaalit

N/A

Opetusmenetelmät

100% online (Self-Study) course which can be done in own pace.

The content of the course is divided into 19 lessons (tabs).
After each lesson, there is a quiz that must be completed before the tab for the next lesson appears.

You can continue to the next lesson by answering correctly at least 50% of the given quiz questions or you have tried to take the quiz twice.

Harjoittelu- ja työelämäyhteistyö

N/A

Tenttien ajankohdat ja uusintamahdollisuudet

Online.

Kansainvälisyys

N/A

Toteutuksen valinnaiset suoritustavat

N/A

Opiskelijan ajankäyttö ja kuormitus

Up to Student her-/himself.

Sisällön jaksotus

Up to Student her-/himself.

Lisätietoja opiskelijoille

ENROLMENTS

Open UAS Student via hakija työpöytä https://hakija.oma.metropolia.fi/

METROPOLIA Degree student
Go to: https://moodle.metropolia.fi/course/view.php?id=3591
Enrolment key: Insta-k2021s

Arviointiasteikko

Hyväksytty/Hylätty

Arviointikriteeri, hyväksytty/hylätty

Complete a final exam (answer correctly min. 50% of the given questions)

Evaluation: Approved / Fail

Arviointimenetelmät ja arvioinnin perusteet

Pass after all lessons has been completed successfully and the Final test has been passed.

The lessons are studied in order. When a lesson is studied, the next lesson opens. At the end of each lesson is a rehearse quiz. The passing score of the quiz is 50%, and it can be tried twice.

Final Test
Minimum passing score for the test is 50%. If not achieved, you have to retake the test.
Retake limit is 3.