Introduction to Game BusinessLaajuus (5 ECTS)

Objective

On completion of the course the student will understand the basic principles of game industry and game entrepreneurship. They will have a core understanding of customer-centred development and recognise the central tools for driving business. They understand the expense structure of a game company, and the funding mechanisms available for Finnish game companies. They recognise the requirements of a game development project for a game startup. They have made a simple game company business plan.

Content

- introduction to game entrepreneurship
- game business basics
- legal requirements
- product strategy
- understanding expenses
- funding games 101
- team and roles
- understanding customers – player personas and market research
- production (high-level)
- user testing
- game company business plan workshop

Qualifications

Basic understanding of the development of digital games.

Assessment criteria, satisfactory (1)

The student has achieved the course objectives fairly. The student has made a game company business plan. The student understands the core principles of game business, game entrepreneurship, and developing a product as a game startup.

Assessment criteria, good (3)

The student has achieved the course objectives well, even though the knowledge and skills need improvement on some areas. Student has made a game company business plan and is able to identify its core risks and strengths. The student understands the core principles of game business, game entrepreneurship, and developing a product as a game startup well, and is able to participate in the development of a game startup.

Assessment criteria, excellent (5)

The student has achieved the objectives of the course with excellent marks. Student has made a game company business plan and is able to make a justified and fluent analysis on the validity of one. The student understands the core principles of game business, game entrepreneurship, and developing a product as a game startup excellently, and is well prepared to participate in the development of a game startup.

Assessment criteria, approved/failed

The student has achieved the course objectives fairly. The student has made a game company business plan. The student understands the core principles of game business, game entrepreneurship, and developing a product as a game startup.