Development Methods in MarketingLaajuus (5 cr)

Objective

The purpose of the course is to enhance the student’s development skills. Upon completion of the course, students will be able to recognize, assess and describe the development needs of an organization. The student will be able to collect and apply national and international research data related to business development. The student will be able to deploy sources of different kinds and to interpret various types of research reports. The student will be able to choose the most suitable methods for a development project and to apply the methods appropriately

Content

- Methods and models of development work
- Recognizing and assessing development needs
- Using sources, organising and constructing texts
- Development processes and methods and their application
- The ethical perspectives in marketing development

Qualifications

Marketing or equivalent competences

Assessment criteria, satisfactory (1)

The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.

Assessment criteria, good (3)

The student has achieved the course objectives well, even though the knowledge and skills need improvement on some areas. The student is able to define the course concepts and models and are able to justify the analysis. The student is able to apply his/her knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.

Assessment criteria, excellent (5)

The student has achieved the objectives of the course with excellent marks. The student masters commendably the course subject area’s concepts and models. The student is able to make justified and fluent analysis and to present concrete development measures. The student is well prepared to apply his/her knowledge in leisure, study and work situations. The student is able to analyze the business sector expertise and the development of his/her own expertise.

Assessment criteria, approved/failed

The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.