Elements of Visual Marketing in FashionLaajuus (5 ECTS)

Objective

The student understands the importance of visual merchandising in business, as well as in shaping the image and building a brand.
She/ he knows the different elements of visual merchandising and is able to combine them for strengthening the brand message.

Content

• Visual image of a brand strategy
• Trends and themes as marketing tools
• Brand labels, packaging and display
• Retail, showroom and fair stand design

Qualifications

Ability to use vector graphics (eg, Illustrator, Corel Draw) is needed.
Ability to use an image manipulation program (eg Photoshop) is an advantage.

Further information

PRE-TASK
• Observe fashion stores in your residential area.
• Describe the environment in which the clothes are visually well presented, and the other environment where you think they are not well represented.
Implementation method: Essay 1-2 A4
Returns: e-mail to seija.mikkola (at) metropolia.fi by 12.6.2014