International Fashion MarketingLaajuus (5 ECTS)

Objective

After completing the course, the students are able to:
• manage the branding techniques and understand the importance of product development and delivery.
• understand the importance of managing communication strategies across all media.
• understand the importance of managing a wide market and different cultures.
• observe the international marketing strategies and channels in the clothing industry.
• create an international marketing plan for a fashion company based on targeted market research.

Content

Application of international marketing principles based on an extension of a company’s local marketing strategy, with special consideration for marketing identification, targeting, and decision-making internationally. Target market research, customer needs and behavior identification. The multinational processes of planning and executing the conception, pricing, offline and online promotion, as well as distribution of ideas, goods and services.

Assessment criteria, satisfactory (1)

The students have partly reached the goals of the course. They have adequately completed the set assignments.

Assessment criteria, good (3)

The students have successfully reached the goals of the course. They have successfully completed the set assignments applying learned information.

Assessment criteria, excellent (5)

The students have reached the goals of the course to an excellent degree. They have completed the set assignments applying learned information with distinction.

Assessment criteria, approved/failed

Pass:
The students have partly reached the goals of the course. They have adequately completed the set assignments.

Further information

Language of instruction: English.