CopywritingLaajuus (5 cr)

Objective

The student knows the basics of advertising writing and design of various advertising texts.

Content

• Graphic designer text skills
• Creative advertising writing
• Copywriter's work and role in the work community

Qualifications

Basics of Graphic Design

Assessment criteria, satisfactory (1)

The student
• knows the basics of planning and writing different advertising texts
• understands the role of advertising texts as part of marketing communications
• is able to produce satisfactory advertising text.

Assessment criteria, good (3)

The student
• masters the planning and writing of various advertising texts
• understands the role of advertising texts as part of marketing communications
• is able to apply what they have learned and produce purposeful advertising text.

Assessment criteria, excellent (5)

The student
• masters the planning and writing of various ad texts
• understands the role of advertising texts as part of marketing communications
• is able to apply what they have learned and to work independently
• is able to produce proficient and targeted advertising text.

Assessment criteria, approved/failed

The student
• knows the basics of planning and writing different advertising texts
• understands the role of advertising texts as part of marketing communications
• is able to produce satisfactory advertising text.