Study Guide

Objective

Students are familiar with the most common channels of digital marketing and their specific features, and are able to use social media tools in marketing. The student understands the benefits of targeted advertising and is able to utilize the information in his / her design work. The student knows the possibilities of measurement and monitoring in digital marketing channels

Content

During the course, the student will produce a digital marketing campaign that will produce advertisements in a wide variety of digital advertising environments.

Prerequisites

Graphic Design Basics Management

Assessment criteria, satisfactory (1)

The student knows the most common channels of digital marketing and the techniques used in content production. The student knows the platforms used in marketing and their features, and is able to take them into account in their design work.

Assessment criteria, good (3)

The student is familiar with the most common channels of digital marketing and the possibilities of the technologies used in content production. The student understands the platforms used in marketing and their possibilities in targeting and measuring, and is able to take them into account in their design work.

Assessment criteria, excellent (5)

The student knows the most common channels of digital marketing, understands the possibilities of the technologies used in content production and is able to choose the best option from the point of view of content. The student has extensive knowledge of the platforms used in marketing and their possibilities in targeting and measuring, and is able to take them into account in their design work.

Assessment criteria, approved/failed

The student knows the most common channels of digital marketing and the techniques used in content production. The student knows the platforms used in marketing and their features, and is able to take them into account in their design work.