BrandingLaajuus (5 ECTS)

Course unit code: LC00FY05

General information

Credits: 5 ECTS

Objective

Upon course completion, the student will be able to understand the basics of brands and branding, choose and design a brand’s core assets and translate them into various brand touchpoints, and systematically manage and develop a brand over time and across geographies.

Content

• Introduction to brands and branding
• Concept of brand equity
• Brand assets and touchpoints
• Emotions and senses in branding
• Cultural meaning systems and brands
• Ethical perspectives related to branding
• Strategic brand management process
• AI use in branding

Qualifications

Marketing course or equivalent skills

Assessment criteria, satisfactory (1)

The student
• has achieved the objectives of the course to a satisfactory level
• is able to identify, define and use concepts and models in the subject area of the course
• understands the conditions and principles of the development of expertise.

Assessment criteria, good (3)

The student
• has achieved the objectives of the course well, although there are still areas where knowledge and skills need to be improved
• has a good understanding of the concepts and models of the subject matter of the course and is able to carry out a reasoned analysis
• is able to apply what they have learned in leisure, learning and working life situations
• understands the importance of expertise in business and is able to analyse their own expertise.

Assessment criteria, excellent (5)

The student
• has achieved the objectives of the course with excellent marks
• has an excellent command of the concepts and models of the subject matter of the course
• is able to analyse clearly and reasonably and propose practical development measures
• has a good ability to apply what they have learned in leisure, learning and working life situations
• is able to analyse expertise in business and their own development towards expertise.